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Canucks Sports and Entertainment Announce Budweiser as Official Partner

by Staff Writer / Vancouver Canucks

Vancouver – Canucks Sports and Entertainment announced today a new multiyear partnership with Budweiser – one of the world’s leading sports brands and number one beer in Canada – as the official beer sponsor of the Vancouver Canucks, beginning with the 2011.12 season. As part of the partnership, Budweiser will also become the official beer of Rogers Arena.

“We share a commitment to provide a premium product and a world class fan experience at Rogers Arena,” said Victor de Bonis, Chief Operating Officer and Alternate Governor, NHL. “As partners, Canucks Sports & Entertainment and Budweiser are equally committed to educating and emphasizing the importance of responsible use and celebration. We look forward to the new initiatives this partnership offers to our fans.”

“Budweiser is thrilled to become the official sponsor of the Vancouver Canucks and a proud partner to the team. Bud will bring its passion for and love of hockey to Vancouver to create more great times surrounding the game,” said Jeff Ryan, Director of Corporate Affairs, Labatt Breweries of Canada. “Budweiser has a strong history of encouraging responsible drinking and positive fan behavior through its Good Sport program. Our partnership with the Canucks will see this trend continue to help ensure more fans enjoy the game responsibly.”

In an effort to further educate and emphasize responsible drinking, the Budweiser Good Sport mural will help launch the 2011.12 season. Situated on the North Plaza and signed by representatives from the Canucks Sports & Entertainment and Budweiser, fans are encouraged to sign the Good Sport mural to support the message of responsible drinking.

Budweiser will continue to spread the moderation message with ads in Rogers Arena during game time. Digital signage encouraging responsible drinking will also appear during the third period of the game.

In addition to promoting responsible drinking, the multi-year partnership also includes the following:

  • Tickets
  • Promotional rights
  • Naming rights to sections within Rogers Arena
  • Media

About the Vancouver Canucks
Owned and operated by the Aquilini Investment Group since 2004, Canucks Sports & Entertainment is committed to providing a premium fan experience through the Vancouver Canucks of the National Hockey League, state of the art Rogers Arena and charitable and community initiatives. For more information, please visit or

About Budweiser
Budweiser has been the King of Beers since 1876. A strong supporter of hockey in North America, Budweiser is partner to 23 NHL teams in Canada and the U.S. Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process or

Jason Higgins, B.C. Sales Director, Labatt Breweries of Canada (left); Stan Smyl, Senior Advisor to the General Manager, Canucks Sports & Entertainment (centre); and Victor de Bonis, COO, Canucks Sports & Entertainment and Alternate Governor, NHL (right), sign the Budweiser Good Sport mural as part of Budweiser’s multiyear partnership with Canucks Sports & Entertainment. This is one of several initiatives Budweiser will bring to Canucks fans to encourage responsible drinking and spread the moderation message.
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