They all hit the streets of downtown Vancouver exchanging special editions of the Vancouver Sun for donations. All proceeds go directly to the Raise-a-Reader campaign to support family literacy.
Current Vancouver Canucks players Henrik Sedin
, Taylor Pyatt, Byron Ritchie and Kevin Bieksa
all braved the weather to raise money and awareness for family literacy. Not to miss out on the great cause, assistant coaches Rick Bowness and Mike Kelly, Canucks GM Dave Nonis, Assistant GM Steve Tambellini, Canucks mascot Fin, and Canucks Alumni Bob Murray and Stan Smyl were also out on the streets of downtown Vancouver.
The Vancouver Canucks have been huge supporters of Raise-a-Reader since it began in 1997, and since then the Canucks have helped raise over $3.5 million for family literacy programs in British Columbia.
All dollars raised through Raise-a-Reader go toward providing financial assistance and resources to family literacy programs in local BC communities, such as the Canucks Family Education Centre located at Britannia Community Centre.
Since opening their doors in 2002, the Vancouver Canucks and the Canucks for Kids Fund have committed over $300,000 to the Canucks Family Education Centre. Their presence in the community has continued to positively impact low literacy levels on Vancouver's east side by providing a comprehensive approach to family literacy and lifelong learning. The Centre delivers four targeted programs serving over 1,000 children and families each year.
Other luminary Raise-a-Reader beneficiaries include Literacy BC, the Vancouver Public Library Foundation, hundreds civic and school libraries throughout the Province, and many more family literacy programs throughout British Columbia.
Raise-a-Reader takes place in 18 cities across Canada and raises awareness and money for family literacy initiatives throughout British Columbia.
On Raise-a-Reader Day, high profile members of the community including Vancouver Canuck players and alumni, firefighters, police officers, Global TV and CH personalities along with editorial teams of the CanWest metropolitan newspapers all come together to exchange special Raise-a-Reader Day edition newspapers for donations to Raise-a-Reader.
Sponsors, volunteers, and beneficiaries are crucial to the success of this program and the support of everyone involved is what’s helped this event for the past 11 years and years to come.