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Canucks Launch Playoff Initiatives

by Staff Writer / Vancouver Canucks
Vancouver - The Vancouver Canucks announced today the club is launching several playoff initiatives for their fans. These initiatives include the club celebrating its history and the 25th anniversary of "Towel Power" prior to the start of Game 1, encouraging its fans to celebrate responsibly throughout the playoffs and to Believe in Blue'.

Canucks centre Brendan Morrison is featured in the "Be A Champion" radio and television public service announcement airing currently on the TEAM 1040,, and in-game to Canucks fans. Morrison expresses how exciting playoff hockey is for players and fans and notes the pride in the game of hockey in Vancouver and British Columbia. The assistant captain encourages fans to "act like a champion" and celebrate responsibly and respect fellow fans and the beautiful city of Vancouver.

"We are asking fans to plan for transit, cabs or designate a driver," said Harvey Jones, Vice President and General Manager Arena Operations for General Motors Place in a campaign to keep Canucks fans safe. "The NHL playoff hockey experience is remarkable. It is our hope that Canucks fans everywhere will support our team proudly and enthusiastically but will do so responsibly, safely, and with respect for one another."

Fans attending playoff games at General Motors Place are encouraged to wear blue and to arrive early to take part in the Canucks tailgate event 'Believe in Blue' beginning 1.5 hours prior to each home game on the North Plaza, weather permitting. Game one on Wednesday, April 11th will feature the Clumsy Lovers band, hot dogs from Grimm's and Save-On-Foods, face painters, Coca-Cola beverages, Van Houtte Coffee and a Molson Canadian interactive zone. Official Canucks 'Believe in Blue' merchandise is available at Authentix, the Official Team Store of the Vancouver Canucks.

Also on Wednesday, the first 15,000 fans attending playoff game one at General Motors Place will receive playoff towels, courtesy of Save-On-Foods, Sports Action, The Province, and Team 1040. Towels are also available free at Save-On-Foods and PriceSmart Foods with a $50 grocery purchase. Playoff towels are available at Authentix for $5.

Canucks fans are encouraged to be in their seats at 6:45 p.m. on Wednesday to honour esteemed Canucks Alumni in a special pre-game on-ice ceremony at 6:50 p.m. featuring players from the 1982 team, including King Richard Brodeur, Stan Smyl, Harold Snepsts and Tiger Williams, as well as Hall of Fame broadcaster, Jim Robson.

The Ultimate Canucks Search continues through the playoffs and the team is seeking fan video and photo submissions. The Ultimate Canucks Search encourages friends, family, work or classrooms to get involved and win great prizes. Go to for all the details.
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