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The Montreal Canadiens enter a partnership with the Montreal Stars

by Staff Writer / Montréal Canadiens


MONTREAL – The Montreal Canadiens announced thursday a partnership agreement with the Montreal Stars of the Canadian Women's Hockey League (CWHL). The Canadiens organization will make its infrastructure and resources available to the Stars, along with a host of expertise in the areas of marketing, advertising and sponsorships, while assisting in merchandising and promoting the Montreal Stars brand. Together, the two teams will work to encourage the development of women's hockey at the grassroots level and contribute to various community projects and initiatives.

Charline Labonte (© Montreal Stars)

As a proud supporter of numerous minor hockey initiatives, the Canadiens will team up with the Stars to put an emphasis on growing the female game, through hockey camps or conditioning clinics, as was the case last December when the Canadiens put together a very successful clinic exclusively for female players.

"As a professional hockey organization, we have been closely involved in minor hockey development for many years in Quebec, and with the growing popularity of women's hockey over the last decade, I think this is the right time to concretely support women who play professional hockey, and, at the same time, promote the sport among up-and-coming players," said Geoff Molson, President and CEO of the Montreal Canadiens.

“Entering into a partnership with the Montreal Canadiens affords the CWHL an opportunity to grow women’s hockey hand in hand with one of the most storied franchises in professional sport,” said Brenda Andress, Commissioner of the CWHL. “Female hockey players in Quebec and around the world, along with fans of the CWHL, will be the ultimate beneficiaries of the work we do together.”

The CWHL was founded in 2007, and today includes five teams in Canada and the USA, including the Montreal Stars, who, in 2009 won the inaugural Clarkson Cup, the highest symbol of achievement in women's hockey. The Stars remain the most successful team in the CWHL since the league was born, having also won the Clarkson Cup in 2011 and 2012.

The Montreal Stars’ roster features several players who performed at the national level representing Canada on the international stage (Charline Labonté, Lauriane Rougeau, Caroline Ouellette and Cathy Chartrand) and who played university hockey in Canada (CIS), such as Ann-Sophie Bettez, Stacie Tardif, Erin Lally, Sophie Brault, Lisa-Marie Breton-Lebreux, Fannie Desforges, Catherine Herron, Cassandra Dupuis and Emilie Bocchia or in the NCAA in the United States, like Emmanuelle Blais, Julie Chu and Sara Dagenais.

About the Canadian Women’s Hockey League (CWHL)

The CWHL is the world’s premier, professionally-run women's hockey league. It enables elite female hockey players to pursue their dreams of competing at the highest level possible, while enhancing the lives of others through exceptional athleticism, entertainment and motivation. The league is centrally funded, with all participating teams in the CWHL receiving equal access to financial support and given the same opportunities to succeed. The CWHL is a not-for-profit organization, with every dollar going towards building a league that is dedicated to raising the profile of women's hockey, providing a place for the best female players in the world to compete and inspiring the next generation of female hockey heroines.

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