"We have reached our capacity for season tickets in the loge and balcony, which is 12,000 seats and we started a wait list just so we can start to take, in order, people who are interested in season tickets," said Latimer. "It’s a $100 deposit per seat.
"Their benefits [for fans on the waiting list] throughout the year are that they are going to get additional offers for Bruins tickets, Garden events and they will have a season ticket rep. that will work with them basically on their preference location and price range."
The number of seats that become available annually will depend upon the rate at which current Bruins Season Ticket Holders renew, but placing a deposit does not guarantee season tickets for the 2011-12 season, or any season thereafter.
"I think it shows the demand for our season tickets," said Latimer. "We are still going to have available mini plans. We will still have group sales available and individual tickets, but for people who still want tickets for the whole [season], they'll now have an understanding of where they fall on the pecking order."
The B's have come a long way since the club had trouble filling their seats in TD Garden.
"I think our team performance has certainly helped make the fans come back obviously and [has made the Bruins] a little bit more relevant," said Latimer. "I think our staff has done a good job trying to accommodate everybody on what they are looking to do and...just make it fun to be a season ticket holder."
The last time the Bruins had a waiting list for season tickets was 1988.
"This is the first time we've had one in [TD Garden]," explained Latimer, who also said this is the fastest the B's have sold out season long seats in the new Garden.
"Typically, over the past few years, we've sold out in the fall," said Latimer. "We've sold out in the spring and that's why we started the waiting list."
Fans interested in joining the list can go here