BostonBruins.com — It’s summertime and it’s hot outside, so as Bruins forward Gregory Campbell said, there’s no better time for an Ice Bucket Challenge.
The Ice Bucket Challenge phenomenon has taken the Internet by storm over the last several months. Everyone from Martha Stewart, to Matt Lauer, to members of the Bruins have taken on the challenge in order to raise awareness and money for a variety of causes — in this case, ALS.
Campbell received the challenge from a Boston-area friend who is a close friend of Pete Frates, a Beverly native and former Boston College baseball player who was diagnosed with amyotrophic lateral sclerosis (ALS) in March of 2012 at the age of 27.
“[My friend] kind of explained it to me, then sent me a picture of the challenge he received, and he said, ‘I’m going to challenge you,’” Campbell said. “So it just seemed like a great thing to bring awareness to ALS, and and also to allow Pete — who I’m sure is suffering — and his family to know that there are a lot of people out there who care about him. He obviously has a lot of friends in the community.”
The main objective of the Ice Bucket Challenge is to raise awareness. By filling a bucket with ice, dumping it over their heads, filming it and then posting it on social media, people like Campbell are spreading the word about a worthy cause and hoping that as word spreads, awareness and funds are raised to help fight debilitating diseases such as ALS.
Ice Bucket Challenge videos have been spreading rapidly across all forms of social media, and hopefully, they will continue to spread — starting with the next player to whom Campbell extended the challenge.
That would be forward Brad Marchand.
“I know Marchy and I always kind of battle on different levels, so I love calling him out on anything, to be honest with you,” Campbell said with a laugh. “I don’t know how far it’s going to go, but I know that obviously, the Bruins are a huge part of the community in and around Boston, and hopefully the awareness that this raises — just by getting it out on social media — will help tremendously with the cause.”
Campbell challenged Marchand not only because of their friendly rivalry, but also because Marchand is quite popular on social media.
“I don’t have social media — Twitter, Instagram, anything like that — but I know Marchy does," Campbell said. "He’s got a number of followers that are all obviously loyal to him, so that will raise more excitement around it."
Campbell was happy to lend a hand any way he could — as he said, it’s not exactly a challenge for him to dump a bucket of ice over his head, so why not give it a shot? — but he did run into a road block en route to filming his video.
“I actually ended up doing it twice because my wife was like, ‘You’re not going to post that with that little bucket, are you?’” he laughed. “So I was like, I guess I should go get a bigger garbage can and make it worthy, and worthwhile.”
In the end, it was worth doing it twice. If there is any way Campbell can lend his support to Frates — and promote ALS awareness — he is willing and eager to help.
“That’s one of the reasons why I want to be a part of this — because I knew that it would spread quicker and easier maybe if I were a part of it,” Campbell said. “It’s a great time of year, it’s hot weather, so an Ice Bucket Challenge isn’t the worst thing.”
To learn more about Pete Frates and ALS, or to support the cause, visit his website by clicking here. Stay tuned to BostonBruins.com to see if Marchand answers the challenge.