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Bruins and Isobar North America Debut Interactive "Bruins Face Off" Facebook Game

by Staff Writer / Boston Bruins
BOSTON, MA - The Boston Bruins have partnered with the full-service digital marketing agency and Aegis Media group company, Isobar North America to launch the interactive Facebook game "Bruins Face Off."

The interactive game allows Bruins fans to compete against their Facebook friends and fellow fans around the world by predicting the statistical output of their favorite players based on points, hits and shots on goal during each game of the playoffs. To play "Bruins Face Off," fans can visit the Bruins Facebook page at beginning Thursday, April 15.

"Bruins Face Off gives us the opportunity to leverage the popularity of Facebook and provide a new experience to our loyal fans just as playoff excitement kicks in," Boston Bruins SVP of Sales and Marketing, Amy Latimer said. "Our goal is to create greater engagement between fans and the Bruins brand, and our investment in social media platforms has this potential."

A number of prizes will be awarded to participants throughout the Bruins playoff run. Bruins fans will have the opportunity to win a variety of autographed Bruins memorabilia as well as a chance to win a suite at the first 2010-'11 Bruins home game at the TD Garden for the winner and 17 Facebook friends.

"One of the primary goals in creating Bruins Face Off was to build on fan excitement and give them a special way to get even more engaged with the team during this incredibly exciting playoff timeframe," said Daren Trousdell, EVP of Sales and Marketing at Isobar North America. "This is the time of the year that fans live for and the team wanted to give all their fans - not just those lucky enough to have tickets - another way to be part of the game-time action."

Isobar also created a successful interactive Facebook application for the Boston Celtics at the start of the NBA season called "3-Point Play."
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