ST. LOUIS – The St. Louis Blues announced today plans to expand their charitable efforts in the St. Louis community and a new name for their charitable trust, formerly named The Blues 14 Fund.
Under its new name, Blues for Kids Foundation, the trust will have the mission to build St. Louis’ future by positively impacting programs and services that improve health and wellness of the youth in St. Louis Area. Blues for Kids will focus on education, health and wellness and youth hockey outreach.
In the important effort to continue Doug Wickenheiser’s legacy and celebrated history of the Blues’ community efforts, the Blues 14 Fund will continue to serve as the platform for the Blues’ cancer care and awareness initiatives under the Blues for Kids umbrella. Wickenheiser wore No. 14 for the Blues and is best known in St. Louis for his heroics in the Monday Night Miracle victory in Game 6 of the 1986 Stanley Cup Conference Finals. His brave battle against cancer, ultimately decided in 1999 several years after the conclusion of his playing career, served as the inspiration for the Blues 14 Fund.
The St. Louis Blues have been proud to play an integral role in the St. Louis community since the organization’s first season in the National Hockey League in 1967. Blues for Kids will allow the Blues to build upon that tradition while focusing on improving the health and wellness of area youth. The club will continue to utilize current players, its strong alumni network and key partners to leverage their resources and improve the lives of children in need to create a bright future for St. Louis.
“Last year 91 percent of our grants went to children’s focused organizations,” said Blues President and CEO Chris Zimmerman. “Renaming our community efforts Blues for Kids gives immediate recognition of what we already do and will continue focusing on giving local children the best opportunity to be successful.”
To date, the organization has given more than $4 million in cash and in-kind donations to the St. Louis community. This season, Blues for Kids programs and initiatives will reach more than 70,000 children and give more than a half-million dollars to the Greater St. Louis area this season, with plans to increase giving by 50 percent in the next three years.
A number of community events are scheduled for the Blues for Kids launch week starting with a visit to Brittany Woods Middle School today with Blues players Paul Stastny and Colton Parayko to announce the Blues newest hockey-themed educational initiative “Hockey Scholar” as part of the NHL & NHLPA’s Future Goal Program.
The Hockey Scholar™ course takes students on an exciting educational journey with a goal of winning the Stanley Cup. As they guide their team, students complete 12 learning modules that educate them and test their knowledge on core STEM concepts covering data analysis, geometry, life science and physical science topics. These topics come to life through real hockey examples that include the dynamics of the ice surface, equipment design, athletic performance, and geometric and energy considerations to how the game is played.
Blues for Kids Launch week will continue with the Blues donating more than 600 tickets to area children’s organizations for the Blues vs. Panthers on Dec. 1; the entire team will visit area children’s hospitals on Dec. 2; an entire room makeover with Special Spaces for a child battling a life threatening disease on Dec. 3; and culminating with two Toys for Tots drives during the Dec. 5 and Dec. 8 Blues games.