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Blues Extend Deal with Anheuser-Busch

by Staff Writer / St. Louis Blues
The St. Louis Blues and Scottrade Center today announced that they have extended their marketing agreement with St. Louis based Anheuser-Busch. The deal extends the relationship between two of St. Louis’ most recognizable brands and includes alcohol beverage advertising exclusivity on St. Louis Blues radio on KMOX, arena signage and grants Anheuser-Busch rights usage of the famed “Blue Note” mark. Additionally, the deal includes the introduction of the new Bud Light Blue Zone club at Scottrade Center. Terms of the multi-year deal were not available due to company policies.

“We are extremely pleased that one of St. Louis’ most identifying companies has decided to continue its investment in the St. Louis Blues and Scottrade Center,” said Peter McLoughlin, CEO, St. Louis Blues Enterprises. “It is gratifying to have a company such as Anheuser-Busch give us their support as it validates our belief that we are headed in the right direction.”

“As a St. Louis based company, we recognize what the team means to this community,” said Tony Ponturo, Vice President, Global Media and Sports Marketing Anheuser-Busch, Inc. “Many of our employees are Blues fans and we have a long and storied history with the Blues. We look forward to continuing that tradition for years to come.”

The new Bud Light Blue Zone club replaces the old “Club Restaurant” located on the third level of Scottrade Center. The Bud Light Blue Zone club will be open to all St. Louis Blues ticket holders in Club eligible locations (club seats, plaza center seats and seats within the first-four rows off of the ice), offering a full dinner menu and two bars.

Bud Light has been the Official Beer Sponsor of the NHL since 1998, and also sponsors 21 of the league’s 24 domestic teams.

About the St. Louis Blues
The St. Louis Blues ( have been one of the National Hockey League’s most storied franchises for over 40 years beginning in 1967-68 when they were one of six NHL expansion teams. The Blues reached the Stanley Cup Finals in the first three seasons of their existence out of the expansion bracket. From 1979-80 through 2003-04, the club reached the playoffs an unprecedented 25 consecutive times including two visits to the conference finals. Today, the team competes in the NHL’s Central Division along with Chicago, Columbus, Detroit and Nashville and has been principally owned and operated by Dave Checketts and SCP Worldwide since June, 2006.

About Scottrade Center
Scottrade Center is one of the finest sports and entertainment complexes in the country, with state-of-the-art facilities and equipment and an unprecedented commitment to quality and service. Officially opened on October 8, 1994, Scottrade Center is a contemporary, 12-story glass and concrete structure located in the heart of downtown St. Louis. The home of the St. Louis Blues Hockey Club, Scottrade Center also features a full range of arena programming, including concerts, ice shows, family shows and other sporting events. The arena is frequently selected by the NCAA for championship events, and will play host to both the NCAA Wrestling Championships and the NCAA Women’s Final Four Basketball Championships in 2009. The building is operated by SCP Worldwide, owner of the St. Louis Blues. For more information, please visit

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit

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