“Hey Culligan Man!” may be the new cheer at the United Center this fall as Culligan has been named the Official Bottled Water Provider for the United Center, the Chicago Bulls and the Chicago Blackhawks.
The three-year agreement was announced today and went into effect Sept. 1. It covers more than 200 concerts and other events taking place annually at the United Center, including Bulls and Blackhawks games starting this fall. Culligan bottled water will be sold at refreshment areas throughout the facility and Culligan advertising will be prominent on multiple levels of the arena and the concourses.
The agreement involves parent company Culligan Corporation, based in Rosemont, along with nine franchise dealers in the greater Chicagoland area, including four owned by U.S. Water Company, LLC, a foundational partner in the agreement.
“We are extremely excited to partner with the United Center and two important names synonymous with Chicago sports and the state of Illinois,” said R.J. Easton, Director of Marketing and Business Development for U.S. Water. “It’s great for Culligan and its Chicagoland dealers to be aligned with a Blackhawks team that has won two Stanley Cups in four seasons, and the Bulls, a team with such a rich winning tradition.”
Culligan bottled water sold at the United Center will be branded with a new label that includes the logos of both teams and Culligan. The first events to feature Culligan water and Culligan in-facility advertising will be the Michael Buble concert on Sept. 7 and Disney on Ice Sept. 13-15. Culligan expects to deliver up to 2,500 bottles of water for each scheduled game or event.
“We are thrilled to have a famous and classic brand like Culligan as the Official Bottled Water Provider for the United Center, Bulls and Blackhawks,” said Howard Pizer, Executive Vice President of the United Center. “Our world-class teams and facility are proud to partner with a world-class company like Culligan. I’m sure our fans will not only recognize Culligan water for its quality and purity, but also for its amazing legacy—not unlike our own.”
Chicagoland Culligan dealers are renowned for water treatment for residential and commercial applications, Easton said, including water softeners, whole-home water filtration, drinking water systems and water conditioning. They also provide in-home and -business water testing and water delivery, bottle-free coolers and salt deliveries.