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Blackhawks Marketing and Retail Departments win national awards

by Chicago Blackhawks / Chicago Blackhawks

The Chicago Blackhawks announced today that their Marketing and Retail Departments have been honored with national awards.

The Marketing Department’s #WhatsYourGoal campaign was honored with the Golden Matrix Award for the Best Promotional Video at the 2015 Information Display Entertainment Association Conference. Additionally, the Blackhawks Game Operations Department and United Center Scoreboard Operations Department were also named the National Hockey League’s Best Overall Video Display and were finalists for the Best Special Occasion Video. The Blackhawks Game Operations Department and United Center Scoreboard Operations Department also received the Golden Matrix Award for Best Overall Video Display in the NHL at the 2008 and 2009 IDEA Conferences.

The Blackhawks were also named the 2014-15 NHL Club Retailer of the Year at the 2015 NHL exchange, the league’s consumer products and retail trade show held at Xcel Energy Center in St. Paul from July 22-23.

In October 2014, the Blackhawks announced the opening of their flagship retail store, the Blackhawks Store, at 333 N. Michigan Avenue. The two-story retail location features over 20 video screens with up-to-the-minute Blackhawks content, including live games. Three interactive touchscreens, created by the Montreal-based Moment Factory, are located on the second floor of the Blackhawks Store and allow fans to play Blackhawks trivia and view franchise history and current player information. Additionally, Dimensional Innovations developed a green screen utilizing augmented reality technology, which provides fans with the chance to take photos with their favorite players virtually at four United Center locations, including at center ice and in the Blackhawks locker room, and share them via social media. The Blackhawks also opened a retail location at Oakbrook Center in November 2014 and expanded their retail presence at Water Tower during the 2015 Stanley Cup Playoffs.

About IDEA

IDEA annually recognizes superior achievement throughout the large screen video and matrix display industry by awarding its Golden Matrix Awards (GMAs) at the annual IDEA conference. The purpose of the GMAs is to recognize artistic and technical excellence in the programming of large screen video and matrix displays located at stadiums, arenas, racetracks, convention centers and other public assembly facilities. The GMAs are also intended to provide an opportunity for the large screen video and matrix display industries to share ideas and to view the wide variety of productions that have been created over the past year. In order to be eligible, entries must have been produced by an Active IDEA member for display on the member's system to a live audience during that member's event. The GMAs gives members the chance to show off their best work to their colleagues and voting for all categories is done by the members, themselves. Since its inception the awards ceremony and winners have received considerable press coverage. The Golden Matrix Awards were created by Mitsubishi Diamond Vision and SONY JumboTRON in 1988.

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