CHICAGO – Already sporting championship action on the ice and court and world-class entertainment, the United Center will boast Chicago’s hottest dining ticket this fall. Today, the arena, Chicago Blackhawks, Chicago Bulls and hospitality partner Levy Restaurants announced they have curated a collection of Chicago’s best dining destinations under the banner of Chicago’s Plate, an innovative dining program setting new standards for fan dining with a world class roster highlighting some of the city’s best loved and exclusive menu items.
Chicago’s Plate is a central piece of an ongoing renovation plan for the United Center, further establishing the United Center as a destination hub on the Near West Side. Expanding the arena’s food and beverage offerings is a planned step in the United Center’s continued efforts to improve the facility with a focus on enhancing the overall fan experience and creating additional revenue opportunities.
Launching this fall, the privately financed project will feature reimagined concessions stands and walk-up bars on the main concourse and club level. New destinations will feature dishes from Chicago’s favorite producers and culinary hot spots: Big Star, Publican Quality Meats, Jake Melnick’s Corner Tap, Leghorn Chicken, Lillie’s Q, LQ Chicken Shack, Frontier, Lottie’s Pub and The Pony. Additional dining and beverage destinations will join Chicago’s Plate in future seasons.
Longtime fan favorite offerings will also join the new dining options as part of Chicago’s Plate, including Highland Baking Company, Sweet Baby Rays, Goose Island, Levy Restaurants, Vienna Beef, and DiGiorno.
Chicago’s Plate further cements the United Center’s status as a premier sports and entertainment venue and hospitality leader. During last spring’s playoff run, the United Center became one of the first arenas to introduce DraftServ self-service beverage technology. A partnership with Goose Island also brought some of its rarest brews to the arena.
Chicago’s Plate continues a series of updates and upgrades to the interior and exterior of the United Center. New signage, exterior LED and video boards, the new office building and atrium on the east side of the arena, and two team practice facilities are additional elements in the United Center’s ongoing renovation plan.
Stay tuned for pop-up events at select Chicagoland locations leading up to the season, highlighting Chicago’s Plate partners. The first of these social-media driven activations will debut this Friday, August 14. For more information visit http://chicagosplate.unitedcenter.com and follow @ChicagoBulls, @NHLBlackhawks, @UnitedCenter, @LevyRestaurants using #ChicagosPlate.
The United Center is the largest arena in North America and has hosted more than 40 million guests since its opening in 1994. Each year, the arena hosts over 200 events.
About Levy Restaurants
Founded in 1978, Levy has pioneered premium sports and entertainment dining and remains one of America’s fastest growing and most critically acclaimed restaurant companies. Named one of the 10 most innovative companies in sports by Fast Company magazine, Levy’s diverse portfolio includes award-winning restaurants, iconic sports and entertainment venues, and convention centers as well as the Grammy Awards, PGA Championship, US Open Tennis Tournament, Kentucky Derby, and NHL, MLB, NBA All-Star Games, and has been named 2015 NHL Retailer of the Year. For more, visit www.levyrestaurants.com or follow us on Facebook, Twitter or Instagram.
Danny Wirtz, President, Wirtz Beverage: “The Chicago’s Plate announcement is another example of how the United Center, Blackhawks and Bulls make our fan experience a priority, evolving concepts and amenities with the times. Through this innovative partnership with some of Chicago’s best, we will provide our passionate fans with an authentic and unique food and beverage experience every game night, under one roof.”
Michael Reinsdorf, President and COO, Chicago Bulls: “Our teams and the United Center always seek to provide an excellent experience for each guest. Our vision for the United Center has always been to adapt with industry trends and changing technologies to enhance the fan experience.”
Terry Savarise, Senior Vice President of Operations, United Center: “Because Jerry Reinsdorf and Rocky Wirtz have made an ongoing investment in the building and its fans a priority, we are able to continually evolve and ensure the delivery of unique, premium experiences to our guests at more than 200 events each year. By incorporating strong influences deeply rooted in Chicago culture, Chicago’s Plate is a valuable piece in our overall plan to enhance the guest experience and further establish the United Center as a main entertainment destination in Chicago.”
Andy Lansing, President and CEO, Levy Restaurants: “Block-by-block, Chicago is one of the best eating cities in the country. And we know that authentic, local experiences are valued by fans in this town. As a company that grew from restaurant roots in Chicago, we’re proud to bring together one of the most expansive local restaurant collaborations around, right in our backyard.”
Jared Van Camp, Chef and Partner, Element Collective (Leghorn Chicken): “The idea that we can now catch a concert or a game at the United Center and grab a taco from Big Star is just awesome. To have one of our concepts included in that mix is really an honor for us. We’re excited to have Leghorn Chicken involved in this project – it’s such a great all-around addition to the growth of Chicago’s food and restaurant community on an entirely new platform.”
Charlie McKenna, Chef and Owner, Lillie’s Q and LQ Chicken Shack: “We are very excited to be a part of the new food program at the United Center representing local Chicago chefs alongside some of the best in the city. We look forward to bringing our BBQ and fried chicken to the home of two of our favorite teams, the Bulls and Blackhawks.”
Terry Alexander, Peter Garfield, Paul Kahan and Donnie Madia, Owners, One Off Hospitality Group (Big Star, Publican Quality Meats): “We are thrilled to be merging the Big Star and Publican Quality Meats brands with these two incredible Chicago franchises, the Bulls and Blackhawks. We are overwhelmed and humbled by the request to be invited into their house.”
Mark Domitrovich, Owner, Pioneer Tavern Group (Frontier, Lottie’s Pub, The Pony): “Over the years we've established a great relationship with the United Center and the organizations that call it home. As a season ticket holder, it's an honor to have Frontier, Lotties and Pony included in this incredible opportunity.”