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Avalanche Reveals Rbk EDGE Design Uniforms

by Staff Writer / Colorado Avalanche
Click here to see a photo gallery from the press conference

The Colorado Avalanche Hockey Club revealed its new-look Rbk EDGE uniforms at a press conference Wednesday morning. Avalanche defenseman John-Michael Liles modeled the new Avalanche uniform for members of the media. The Avalanche will wear the new uniforms this season beginning this Sunday, September 16 at the Burgundy/White game at the Air Force Academy.

Alongside Liles were Head Coach Joel Quenneville, forward Milan Hejduk and former defenseman Curtis Leschyshyn, each modeling a previous edition of an NHL jersey worn during Colorado’s hockey history.

The Avalanche uniform is part of a league-wide uniform innovation designed by Reebok in partnership with the National Hockey League. Known as the Rbk EDGE Uniform System, it’s the culmination of two years of research and testing which placed performance and safety at the forefront of the design process.

“From a performance standpoint players will definitely notice an improvement,” said Avalanche defenseman John-Michael Liles. “In the later stages of a game, especially, the uniforms will help keep players fresh and they’ll notice that the lighter material will make a difference.”

Featuring technologically-advanced materials and fabrics that are more breathable, more resistant to water absorption and offer greater range of movement, the NHL and Rbk designed a uniform that better complements today’s game.  Player feedback was integral to the process – from direct on-ice product testing to feedback in the dressing rooms at team practice sessions.

The entire Rbk EDGE Uniform system was created with an anatomical fit to integrate better with players’ shoulder and elbow padding, core protectors and shin guards.  This design allows for an increased freedom of movement which provides for a better range of motion for the player.

The Rbk EDGE Uniform features innovative materials designed to provide comfort and improved compatibility with equipment while helping to enhance player performance.

Highlights include:

-Four lighter fabrics incorporated in the jersey, pants and socks to keep players drier while also adding increased durability to the uniform.

-The jersey’s
stretch fabric in the collar features Rbk’s innovative PLAYDRY™ moisture management technology to maximize comfort, breathability and temperature control.

-The stretch mesh in areas including the underarms and back provides additional range of motion and increased ventilation.

-4Way Stretch Pique
features Rbk’s latest innovation, BEAD AWAY™ water repellent technology. The 4Way Stretch Pique offers freedom of movement while retaining 76 percent less moisture than the current NHL jersey.

-X-trafil is incorporated into high-abrasion areas such as the shoulders and elbows to provide increased durability. 

Reebok and the NHL consulted some of the top scientific minds in the country to perform independent tests to validate the performance features of the Rbk EDGE Uniform System.  Wind tunnel testing conducted at the Massachusetts Institute of Technology (MIT) confirmed a nine percent reduction in drag, enabling a player to move faster on the ice.  Central Michigan University’s thermal regulation studies authenticated the effectiveness of the Rbk EDGE Uniform’s core temperature management system, resulting in a cooler and drier player.

All 30 clubs will wear the RBK EDGE uniform in their respective colors and designs with the opening of the 2007-08 NHL season. The Avalanche color scheme and logo designs remain unchanged.

The new version of the Colorado Avalanche jerseys will go on sale beginning at 9 a.m. on Friday, September 14 exclusively at Altitude Authentics, the team store inside Pepsi Center. This is the only place to buy the new Avalanche jerseys for the first seven days they are available. The store will have extended hours on Friday (9 a.m. – 5 p.m.), Saturday (8:30 a.m. – 3 p.m.) and Sunday (10 a.m. – 2 p.m.) and during that time fans will get a free Avalanche hat with each new jersey purchased while supplies last. Out-of-town fans may purchase the jersey via mail order by calling 888-AVS-NUGS (888-287-6847).

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