The LA Kings New Fan Offer

As a participant in the LA Kings New Fan Discount Offer (the “Offer”), we provide you with the opportunity of $60 off your first ticket purchase to watch the LA Kings play as outlined here https://www.nhl.com/kings/fans/new-fan.

Participation in the Offer is optional. You can participate in the Offer by signing up at: New LA Kings Fan Discount Offer and agreeing to the Offer terms linked here. You may terminate your participation in the Offer at any time by contacting us at [email protected].

To stop receiving promotional emails through your participation in your Offer, you may unsubscribe by clicking the “unsubscribe” button at the bottom of any such email. Note: If you request to delete certain Personal Data that we hold about you, we will be unable to provide you with access to the benefits of the Offer.

We may ask you to provide Personal Data in connection with these promotions, including the following categories of Personal Data identified in our Privacy Policy: Identifiers/Contact Data, Commercial Information, Internet or other Electronic Network Activity Information, and Inferences or Preferences. Because the Offer involves the collection of Personal Data, it may be interpreted as a “financial incentive” or “bona fide loyalty program” under applicable privacy laws. We process your Personal Data to provide the Offer benefits and for purposes as otherwise specified in our Privacy Policy under “Processing Purposes.” We may disclose or “sell” your Personal Data as described in our Privacy Policy under “Disclosure of Personal Data.”

The value of the financial incentives we provide through the Offer are reasonably related to the value of the Personal Data that we collect through the Offer. We calculate the value of the Personal Data that we collect as part of the Offer with respect to the expenses of providing the Offer to you, the revenue generated by your use of the Offer, and any improvements we can make to our products and services based on information we obtain through our provision of the financial incentive.