Notice of Loyalty Program/Financial Incentive – LA Kings Birthday Club
As a participant in the LA Kings Birthday Club (the “Birthday Club”), we provide you with the opportunity to receive one ticket to an LA Kings game, exclusive discount offers on additional tickets, discounts on purchases at TeamLAStore.com, and additional benefits outlined on lakings.com.birthday.
Participation in the Birthday Club is optional. You can join the Birthday Club by signing up at the link here and agreeing to the Birthday Club terms.
You may terminate your participation in the LA Kings Birthday Club at any time by contacting us at [email protected].
We may ask you to provide Personal Data in connection with these promotions, including the following categories of Personal Data identified in our Privacy Policy: Identifiers/Contact Data, Commercial Information, Internet or other Electronic Network Activity Information, and Inferences or Preferences. Because the Birthday Club involves the collection of Personal Data, it may be interpreted as a “financial incentive” or “bona fide loyalty program” under applicable privacy laws. We process your Personal Data to provide the Birthday Club benefits and for purposes as otherwise specified in our Privacy Policy under “Processing Purposes.” We may disclose or “sell” your Personal Data as described in our Privacy Policy under “Disclosure of Personal Data.”
The value of the financial incentives we provide through the Birthday Club are reasonably related to the value of the Personal Data that we collect through the Birthday Club. We calculate the value of the Personal Data that we collect as part of the Birthday Club with respect to the expenses of providing the Birthday Club to you, the revenue generated by your use of the Birthday Club program, and any improvements we can make to our products and services based on information we obtain through our provision of the financial incentive.
To stop receiving emails from the LA Kings, you may unsubscribe by clicking the “unsubscribe” button at the bottom of any such email. Note: If you request to delete certain Personal Data that we hold about you, we will be unable to provide you with access to the benefits of the Birthday Club.