Community Relations

In alignment with the NHL, the LA Kings provide operational support and resources around league-wide initiatives as well as several other original, team-driven programs.

NHL Initiatives

1. Future Goals - Encourage learning by applying Hockey concept to Science, Technology, Math and Engineering
2. Hockey Fights Cancer - Rally players, fans, team personnel and partners to raise money and awareness for hockey's most important fight
3. This is Hockey - Create a safe, positive and inclusive environment for players and families regardless of race, color, religion, national origin, gender, age, disability, sexual orientation and socio-economic status
4. Green - Reduce our environmental impact through Arena & Team Operations, Fan Engagement and Community Partnerships

Team Initiatives

1. Salute To Service - Commitment to honor active and retired servicemen and women, sponsor special events and facilitate outings to LA Kings games
2. Run & Bike Club - Create community through fitness and health among LA Kings fans
3. G.O.A.L.S. - Champion Green solutions, Open outlooks, Active bodies, Local leaders, and Sharp minds.
4. Royal Readers - Reward children for reading inside and outside of the classroom