New Jersey Devils Enrich • Let us fly your flag

New Jersey Devils Enrich Program

Through the Enrich Program, the New Jersey Devils are dedicated to dismantling the barriers that have historically impeded business growth in marginalized communities and left many entrepreneurs struggling to build and sustain thriving enterprises.

The Enrich Program seeks to address these challenges with meaningful support to business owners who have been directly or indirectly impacted by these restrictive policies.

About The Program

2024-25 Grand Prize Winner

Shore Good Eats, a family-owned food truck and café in Neptune City, New Jersey, has been selected as the Grand Prize Winner of the New Jersey Devils' Enrich Program for the 2024-25 NHL season!

Founded by mother-and-son duo Natalie and Stephen Fahnholz, Shore Good Eats is known for its inventive comfort food and desserts, including their signature sweet eggrolls filled with flavors like peanut butter cup, cookie dough, and apple pie.

As part of the Enrich Program, Shore Good Eats will receive comprehensive marketing support, business consultation, and networking opportunities to help them grow. This partnership with the Devils offers a unique platform to reach a broader audience and further establish their presence in the New Jersey culinary scene.

For fans attending Devils games at the Prudential Center, Shore Good Eats will be serving their signature dishes throughout the month of March in conjunction with our Heritage Kitchen program!

Shore Good Eats n Treats Cafe
120 West Sylvania Ave.
Neptune City, New Jersey 07753

shoregoodeats.com
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About The Program

What We’re Offering

Unparalleled opportunities designed to propel businesses forward.

Grand Prize

One selected business will become an official partner the New Jersey Devils. This comes with a comprehensive package of services

  • A PR and marketing strategy to boost visibility and reach.
  • Expert consultation tailored to the unique needs of the business.
  • Exclusive networking opportunities and otherwise inaccessible introductions.

Second and Third Place

Two additional businesses will each receive a cash award of $10,000 to support their growth and development.

Eligibility Criteria

To be considered, businesses must meet the following requirements

  • Location: Must be founded in and/or operating within New Jersey.
  • Business Type: Must be an independent, non-franchised entity.
  • Incorporation: Must be formally incorporated.
  • Application: Businesses that clearly articulate how they navigate and overcome systemic challenges will be better positioned in the selection process.

Application Process

Applications will be assessed based on a rubric evaluating

  • Readiness for growth
  • Innovative and unique business design
  • Alignment with our mission

Business owners who apply for the grand prize will automatically be considered for the cash award.

Selection Process

The committee will collaboratively review the applications, identify finalists and select the winners.

Apply Today

Additional Opportunities

Post-launch, applications will be closed until it opens for next year’s program.

If you’re interested in learning more about HBSE’s Inclusive Sourcing efforts, please email us at [email protected].

The Network

Enrich is about fostering a lasting community of support. Our network focuses on three core pillars

  • Community: Building a robust and diverse network of small business owners.
  • Resources: Providing tools and resources to level playing fields and create new opportunities.
  • Innovation: Hosting networking events to spark meetings and connect members.

By applying for the program, you automatically become a member of the network. You will receive updates on opportunities to engage in programming throughout the year.

Application

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