ПОЛИТИКА КОНФИДЕНЦИАЛЬНОСТИ
Targeted Advertising. You have various choices related to targeted advertising.
- You may opt out of receiving certain targeted advertising from participating companies by visiting the websites of the Network Advertising Initiative, Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
- Where available, and depending on the jurisdiction in which you live, you also may disable optional cookies, web beacons, and similar technologies by visiting the NHL's "Cookie Settings " tool here.
- Depending on your jurisdiction, we also will support the Global Privacy Control ("GPC"), a universal opt-out preference signal that communicates your privacy preferences to the websites you visit. For more information on the GPC, please visit their website here.
These choices generally apply to the web browser you use, which means that you generally must opt out of each web browser on each device you use. If you opt out, you may still see ads from NHL, but the ads may be less relevant to you and your interests.
In addition, depending on the jurisdiction in which you live, you may have the right to opt out of the sharing of hashed email addresses and similar personal information with third parties (such as social media platforms) for targeted advertising purposes. You can submit a request by visiting the NHL Privacy Portal at NHL.com/privacyportal and selecting the applicable request type. You can also submit a request by contacting us here, selecting the “Privacy” option in the subject line, inserting your first name, last name, and email address, and inserting the following text into the description box: “Opt Out of Sale/Opt Out of Sharing for Targeted Advertising.”
Do Not Track. As distinct from the choices described above, some web browsers may transmit "do not track" signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites and online services should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.
Sale and Other Disclosures of Personal Information.
Depending on the jurisdiction in which you live, you may have the right to request to opt out of the "sale" or "sharing" of your personal information in accordance with state laws. Please submit a request by visiting the NHL Privacy Portal at NHL.com/privacyportal and selecting the applicable request type. You can also submit a request by contacting us here, selecting the “Privacy” option in the subject line, inserting your first name, last name, and email address, and inserting the following text into the description box: “Opt Out of Sale/Opt Out of Sharing for Targeted Advertising.”
You can opt out of (or, where you have provided consent, withdraw your consent to) the future sharing of your personal information with Member Clubs and Business Partners for those parties' own promotional purposes by visiting the NHL Privacy Portal at NHL.com/privacyportal and selecting the applicable request type. You can also submit a request by contacting us here, selecting, the “Privacy” option in the subject line, inserting your first name, last name, and email address, and inserting the following text into the description box: “Opt Out of Business Partner Sharing” or “Opt Out of Member Club Sharing.” Please note that even if you exercise these choices, the NHL may still share your information where we are permitted to do so such as when a partner uses that information to perform services we request or at your direction or pursuant to your interactions with them.
If you have an NHL.com account, you also may visit the "Email Preferences" tab to limit how we share certain information.
League Fan Engagement. For individuals in Canada, the EEA, the UK and Switzerland, you can limit the NHL's use of information about your engagement across the NHL and its Member Clubs to build models that we use to better understand NHL fans and fan engagement across the NHL and its Member Clubs so that we can customize and improve our Services, advertising and communications. To opt-out, visit the NHL Privacy Portal at NHL.com/privacyportal and select the applicable request type. You can also submit a request by contacting us here, selecting the “Privacy” option in the subject line, inserting your first name, last name, and email address, and inserting the following text into the description box, “Opt Out of Fan Engagement.” Please note that if you have signed up to receive our marketing emails you will still receive emails that may be tailored to your engagement with the NHL, but they may be less relevant to you. In addition, please note that you will separately need to opt out of the use of any processing activities via cookies and similar technologies by clicking on the "Cookie Settings" link here.
Location Information. If you choose to use location-enabled services or applications covered by this Privacy Policy, you may opt out of having your location information collected and/or used for certain purposes. However, if you exercise such an opt-out option you may not be able to enjoy all of the functionalities offered by those services or applications. You also may be able to limit the collection of your location information through the settings on your device.
7. Security.
We have adopted physical, technical, and administrative safeguards to help protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect, receive and hold. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.
Your online access to some of your information may be protected with a password that you select. We strongly recommend that you select a unique password that is difficult to guess and that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
8. Retention.
We retain personal information for only as long as we need it to (a) provide the Services, (b) for the purposes described in this Privacy Policy, or (c) to meet legal requirements, such as to comply with law or pursuant to litigation or regulatory investigations, after which we take steps to delete or anonymize information. The criteria used to determine our retention periods includes the purposes for which we use the data (and, depending on applicable law, its adequacy or necessity) in relation to the purposes of processing, your choices and preferences, the length of your relationship with us, any retention periods that are mandated by applicable laws, and whether retention is required to exercise or defend any claims or our rights in the context of litigation or regulatory investigations.
9. Children's Privacy.
Our Services do not knowingly collect, use, or disclose personal information from children under the age of 13 or as otherwise defined by local law without prior parental consent, except as permitted by the Children's Online Privacy Protection Act ("COPPA") or other applicable local law.
10. Third-Party Links.
Our Services may contain links to other sites that we do not own or operate. Also, links to our Services may be featured on third-party services on which we advertise. We provide links to third-party services as a convenience to our users. These links are not intended as an endorsement of or referral to the linked services. The linked services should have separate and independent privacy statements, notices, and terms of use, which we recommend you read carefully. We do not have any control over such services, and therefore we take no responsibility and assume no liability for the manner in which the entities that operate such linked services may collect, use, disclose, secure, or otherwise treat your information.
11. Additional California Disclosures.
This section provides certain disclosures intended to address California law requirements. We have tried to explain our privacy practices in full in the other sections of this Privacy Policy, but the disclosures in this section should be read to supplement those other sections with disclosures designed to conform to specific state law requirements.
This Privacy Policy provides information about the categories of personal information that we have collected and disclosed or otherwise made accessible to third parties during the preceding 12 months. This information includes, for example:
Identifiers, such as your name, address, phone number, zip code, IP address, and online identifiers. We may use this information to respond to your questions, to enable you to participate in our programs (including sweepstakes or contests), to process your registration with our Services, and for other business purposes.
Commercial information, such as a record of your purchases and services you have obtained. We may use this information to improve your experience with our Services, to serve you ads about products and offers, and for other business purposes.
Internet and electronic network activity information, such as information about your interactions with our Services. We may use this information to improve our Services, to better understand the visitors who come to our Services and the content of interest to them, and for other business purposes.
Geolocation data. We may use this information to improve the quality, security, and relevance of our Services and for other business purposes.
Inferences about you, including about your preferences and characteristics. We may use this information to provide our Services to you in an individual and personalized way and to send you marketing we believe may interest you, and for other business purposes.
Some of this information also is considered personal information under Cal. Civ. Code Section 1798.80.
Additional California Rights
Please see the Your Other Privacy Choices section for information on how to request access, deletion, or correction of your personal information and how to opt-out of certain disclosures of your personal information. In addition to the methods outlined in that section, if you are a California resident, you can also exercise your rights to know, correct, and delete personal information by calling 1-833-977-2095.
Please see the Your Other Privacy Choices section for information on how to request to opt out of the sale/sharing of personal information. We do not knowingly sell or share the personal information of children under the age of 16 without affirmative consent.
In addition to those rights outlined in the Your Other Privacy Choices section, California residents may also opt out of having their personally identifiable information shared with third parties for those third parties' direct marketing purposes by contacting us as set out in the Contact Us section below.
In addition, California residents who are registered users of the Services and are under the age of 18 are entitled, in accordance with California law, to request and obtain removal of content and information that they themselves post as user content on the Services. You may request such removal by filling out the following form: NHL.com/contact. Please select the "Privacy" option in the subject line and include in the body of the email (i) a statement that you are requesting, in accordance with California law, the removal of user content; (ii) a description of the material you want removed and information reasonably sufficient to permit us to locate the material; and (iii) your first name, last name, email address, mailing address (including city, state, and zip) and year of birth so that we can process your request. Please note that your request does not ensure the complete or comprehensive removal of the material.
12. Further Information for individuals outside of the United States, including European Economic Area ("EEA"), Switzerland, the United Kingdom (“UK”), Canada, China and Australia Residents.
International Transfers of Personal Information
The NHL's headquarters is in the United States, and, regardless of where you use our Services or otherwise provide information to us, your information may be transferred to, maintained, and processed by the NHL, its affiliates, and our operational partners and service providers in the United States or other locations outside of your jurisdiction of residence. Such other locations may include, from time to time, Canada, Belgium, Finland, Germany, Ireland, the Philippines, Sweden, the United Kingdom, and potentially other countries. Please note that the United States and certain other locations to which your information may be transferred, maintained or processed may not provide an equivalent level of data protection as your home country, and, although unlikely, in certain cases such information may be subject to lawful access by United States or such other location’s courts, law enforcement, and governmental authorities.
The NHL has implemented appropriate safeguards to help ensure that the personal information we transfer is protected in accordance with applicable data protection requirements. Such safeguards may include the European Commission's standard contractual clauses when transferring personal information from the European Economic Area (EEA), and the UK and Swiss Addenda to the standard contractual clauses when transferring personal information from the UK and Switzerland respectively. If your personal information is transferred relying upon these safeguards, you may request a copy by contacting us at the address listed in the Contact Us section below.
Data Controller for EEA, Swiss and UK Residents
If you are located in the EEA, Switzerland, or the UK, the controller responsible for the processing of your personal information is NHL Interactive CyberEnterprises, LLC, One Manhattan West, 395 Ninth Avenue, New York, NY 10001. Our representative in the EEA is NHL Enterprises, B.V., Basisweg 10, 1043 AP Amsterdam, The Netherlands. You may contact our EEA representative at [email protected].
Legal Basis for Processing for EEA, Swiss and UK Residents
To the extent required by applicable law, the legal bases and justifications for our processing activities include the following:
- performance of our contract(s) with you, such as when you create and register an account, or make a purchase or donation through our Services, or to respond to your inquiries;
- our legitimate interests, including, for example, our legitimate interests to:
- improve our Services and ensure their proper functioning, identify and prevent fraud and security threats, and enforce our Terms of Service;
- market and promote our Services, and deliver advertising;
- understand our fans and fan engagement across the NHL and its Member Clubs, make certain predictions about your preferences, and build models that help us better understand fan engagement;
- transition the Service to our operational partners, and ensure its smooth continuation, in case of changes in ownership (including, for clarity, licensing rights) of the NHL and/or our Services;
- comply with legal obligations we are subject to under applicable laws, including, for example, financial, accounting and reporting obligations;
- your consent, including, for example:
- where you agree to customize certain aspects of your experience on the Services, or to receive targeted advertising;
- where you voluntarily provide certain information, for instance, as part of a survey, or of other promotional activities you may choose to participate in;
- where you apply for a job with us, for example, to keep your information to be considered for future vacancies, or take certain steps as part of the recruitment and hiring process.
Where processing is based on your consent, you may withdraw your consent at any time. If you wish to withdraw your consent, please submit your request through the NHL Privacy Portal at NHL.com/privacyportal or contact us as set out in the Contact Us section below;
- establish, exercise, or defend ourselves from legal claims.
If you do not provide certain information to us, we may, in some circumstances, be unable to comply with our obligations or provide you with the services that you request. Where relevant, we will inform you about the implications of not providing certain information.
Information for China Residents
In order to achieve the purposes described in the “How We Use the Information We Collect and Receive” section of this Privacy Policy, we may transfer your personal information to NHL headquarters and affiliates or other third parties outside of China.
If your personal information is transferred to such parties, we will use lawful cross-border transfer mechanisms to transfer your personal information and adopt necessary measures to ensure that such overseas recipients can provide the same level of protection as required under applicable Chinese laws.
Information for Australia Residents
If you have any queries or complaints with regards to our collection, use and disclosure of your personal information, please contact us as set out in the Contact Us section below.
If you make a complaint, we will endeavour to respond to it as soon as possible. If you are dissatisfied with our response, you have the right to make a complaint to the Office of the Australian Information Commissioner by phoning 1300 363 992, by email at [email protected], or by visiting their website here.
NHL.TV Migration to DAZN
Starting with the 2025-26 NHL season, the NHL.TV streaming service – previously available to residents in certain countries and territories outside of North America – is now available exclusively on the DAZN platform, operated by DAZN Media Holdings LLC (“DAZN”), whose privacy policy is available here. Please note that in connection with the migration of the NHL.TV streaming service to DAZN, NHL.TV account information relating to existing, renewal-eligible subscribers and former 2024-2025 subscribers was shared with DAZN unless they opted out of the sharing upon being notified of the proposed migration. The legal basis for the data processing associated with the migration was our legitimate interests in seamlessly migrating this Service to DAZN and to ensure its continued operation. If you did not previously opt out but still wish to object to DAZN’s processing, you may contact DAZN at [email protected].
13. Information about our Privacy Governance Practices in Canada.
We have designated a Privacy Officer who is responsible for overseeing the company's compliance with privacy legislation. We have established policies and practices that govern our treatment of personal information and set out the responsibilities of our employees. These policies and practices include, among other things, the following:
- Policies and practices to collect, use and disclose personal information with consent, where required by applicable Canadian privacy laws.
- Policies and procedures to protect personal information in our custody and control from unauthorized access, use or disclosure.
- Policies and processes to respond to data subject requests and complaints in a timely and effective manner.
- A framework for the retention and destruction of personal information to ensure compliance with legal obligations.
14. Changes To This Privacy Policy.
We may update this Privacy Policy from time to time to reflect changes in our privacy practices, so we encourage you to review this Privacy Policy periodically. If we make significant changes to this Privacy Policy, we will provide appropriate notice to you. If you have questions on any changes we make, you may contact us using the contact details set out in the “Contact Us” section below or exercise the rights you have as set out in the “Data Subject Rights” or “Your Other Privacy Choices” sections.
15. Contact Us.
If you have any questions about this Privacy Policy or the manner in which we or our service providers treat personal information, please contact us at NHL.com/contact and select "Privacy" for the subject line or write to us at:
Privacy Officer
NHL Enterprises, L.P.
One Manhattan West
395 Ninth Ave.
New York, NY 10001
4. Third Parties That Provide Content, Advertising, or Functionality On Our Services.
Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:
Targeted Advertising: We may collect and disclose information about your use of our Services to these and other third parties, including through the use of cookies, web beacons, and other technologies, and this information may be collected over time and combined with information collected on different websites and online services (such as web pages you visit and your interaction with advertising and other content) across your devices, including, for example, to make predictions about your preferences and deliver targeted advertising to you, both on and off our Services. Social networking services may be able to collect information about you, even if you do not click on or interact with their content on our Services or have an account with the social networking service.
Note that some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted ads. To learn more and to opt out of such targeted advertising, please see “Targeted Advertising” in the Your Other Privacy Choices section below.
Social Networking Services: The third-party social networking services with which we partner may notify your friends and other connections, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services depending on your settings. We may use the information pursuant to this Privacy Policy, such as to enhance your personal and social experience on our Services.
You also may be able to link an account from a social networking service to an account through our Services. This may allow you to use your credentials from such third-party service to sign in to certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Policy.
5. Data Subject Rights.
Depending on the jurisdiction in which you live, you may have certain rights as a data subject under local law, such as:
These rights are not absolute and vary by jurisdiction. In each case, these rights are subject to certain exceptions prescribed by law.
To exercise these rights (where available to you), please submit your request through the NHL Privacy Portal at NHL.com/privacyportal (for residents of certain jurisdictions, as stated above) (which is also accessible by clicking on the “Your Privacy Choices” link in the footer of NHL.com and, where applicable, other relevant websites, and in the “More” section of relevant mobile applications), or contact us as set out in the Contact Us section below. Please also review the Your Other Privacy Choices section below for more information about how to make advertising-related requests.
Depending on the type of request you have made, we may request further information from you to verify your request, such as your account details and, where necessary and permissible, copies of government issued identification. You may also be entitled to appeal our decisions with respect to your data rights in accordance with local laws, and may do so by following the instructions provided in the correspondence we send to you communicating our decision. You may also be entitled to appoint an authorized agent to exercise rights on your behalf, in which case we may request further information to validate the identity of your agent or that the agent is authorized to act on your behalf.
We will not discriminate against you for exercising these rights, although some of the functionality and features available to you may change or no longer be available to you.