Variable Pricing adjusts game prices to achieve a true value for each game and it allows you to get the most value for your investment as well. Variable pricing is different from fixed pricing in that not all games have the same ticket prices. With fixed pricing, the Lightning evaluated all relevant factors affecting ticket demand (opponent, game date, etc.) , determined an overall value for the entire season, and spread that value equally across all games.
In contrast, with variable pricing the Lightning evaluates all relevant factors affecting ticket demand for each game individually, determines the demand for each game, and segments games into groups with similar demand. A ticket value is then determined for each group based on ticket demand.