Your right to privacy is something that the Tampa Bay Lightning take very seriously. As such, we offer this clarification of what the Lightning do with the information we collect from you...
When we ask for customer information, it is done with the intention of improving the relationship with our fans.
When you provide your personal information to us (such as your name, address, phone number, email address, company name), we will not give out or sell your individual information to any outside company for use in marketing or solicitation efforts. We will maintain the confidentiality of your personal information and it will be used only to support your customer relationship with the Tampa Bay Lightning.
Our intent in any email correspondence is (1) to share information that will enhance your experience as a Lightning fan and (2) to include only those individuals who have chosen to receive such emails. At any time you have the right to 'opt out' of receiving future communications.
The above-stated policy is built around practices considered "industry-standard". We will continue to review our position and make revisions as they become necessary to protect your right to privacy.
"OPT-IN" AND THE CAN-SPAM ACT?
And what the Tampa Bay Lightning ARE doing to ensure it's implementation!
The CAN-SPAM ACT, formally known as Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, took effect Jan. 1, 2004. The CAN-SPAM act was designed to curb offensive, misleading and costly bulk e-mail. The CAN-SPAM Act permits damages against companies that violate the provisions of the law and a federal district court can also permit damages if it determines that a violation is willful or meets other conditions.
The Tampa Bay Lightning is making sure to stay on the right side of the CAN-SPAM Act by implementing data management techniques that collect and maintain opt-out lists. The Tampa Bay Lightning will also
be vigilant in the compliance efforts on further CAN-SPAM developments.
According to CAN-SPAM legislation in place, e-mail must meet five basic requirements to avoid being labeled "unsolicited commercial" e-mail. The Tampa Bay Lightning have gone to great lengths to implement these requirements and will continue to develop around this important turn of events in e-mail marketing and privacy.
None of NHL ICE, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., the National Hockey League and its other member clubs, nor any of their respective officers, directors, governors, owners, other officials, partners, partnerships, principals, employees, affiliates and other related entities, servants, agents, representatives, successors and assigns, have any control of, or responsibility or liability for, our use, disclosure, storage or transmission of any information collected through our websites.