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The Official Site of the Tampa Bay Lightning

Created in 2010, Tampa Bay Sports & Entertainment (TBSE) and rebranded in 2020 to Vinik Sports Group (VSG), is one of the largest sports, media and live entertainment companies in the US with a proven track record of success in marketing, sponsorship and advertising. VSG's portfolio includes professional sports (Tampa Bay Lightning), college athletics (University of South Florida), concerts and family shows (Amalie Arena / Yuengling Center), a digital streaming network (The Identity Tampa Bay), a 60-acre waterfront district development (Water Street Tampa) and a full-service retail & merchandise operation (Tampa Bay Sports).

This unique blend of properties allows marketers the opportunity to reach 3.8 million people in America's 11th largest market in a variety of advertising, marketing, promotional, activation and partnership platforms, designed to increase your brand's visibility, drive sales and enhance your company image. Let VSG create a custom advertising and sponsorship strategy that delivers results based on your marketing objectives.