Tank Sinatra wanted his collection to reflect his life-long Isles fandom, as well as the whimsical nature of his meme empire, specifically in this case, Tank’s Good News.
It's a whale of a design. Literally. The beluga whale is an homage to Hvaldimir, a real-life – and extraordinary – marine mammal in Norway.
Hvaldimir’s story made the whale an international icon. Hvaldimir was raised in captivity, and while the beluga now roams free, it’s lending a helping fin to humans and went viral for retrieving and returning lost items like cell phones to humans.
Hvaldimir’s story caught the eye of Tank Sinatra, who is donating proceeds from his collection to One Whale Org, which is dedicated to ensuring Hvaldimir’s safety and well-being. One Whale Org’s efforts also include co-founding the Norwegian Whale Reserve, whose vision is to “free other whales from captivity and provide them a natural safe haven in the arctic.”