When I was first approached by the Edmonton Oilers to create a logo that would honour and recognize the Indigenous peoples of our country, the first thing that came to my mind was the idea of Turtle Island, something that we Indigenous people call North America. It represents everybody, every nation; all animals, life and Mother Earth.

Lance Cardinal, Oilers Indigenous Celebration logo designer

The year 2024, recognized as the Year of the Dragon in the Lunar New Year calendar, symbolizes traits like courage, intelligence, enthusiasm, and confidence. Reflecting these attributes, the dragon is prominently and boldly depicted in the center of the design, embodying the spirit with which we and the team intend to approach the year.

Pete Nguyen, Oilers Lunar New Year logo designer

My design is inspired by the rich heritage that connects our community, celebrating a strong kinship that extends around the world, from the African continent to the diaspora. Patterns inspired by Kente, Aso Oke, and Nubian weaving traditions are combined with textures and symbols from Batik and Bogolafini fabric printing techniques.

AJA Louden, Celebrating Black History Game logo designer

Incorporating the peacock into the Oilers logo captures the essence of South Asian heritage, resonating with themes of unity, diversity and community spirit. The peacock’s plumage, with its eye-catching array of colours, mirrors the diversity within the South Asian community and by extension, the fanbase of the Edmonton Oilers. It reflects the blend of different languages, religions and cultures that South Asians bring to the cultural mosaic of Edmonton.

Sunny Nerval & JC Lutao, Oilers South Asian Celebration logo designers