Run-of-Site Banner ads are served throughout NHL.com and Run-of-Network banners on the NHL.com Network. We utilize DoubleClick's ad serving technology, and can target campaigns by content area, Country, State, area code, ISP address, browser, etc.
Four different banner creative sizes are utilized for NHL.com:
728x90 (40K max)
300x250 (40K max)
160x600 (40K max)
120x240 (40K max)
The NHL.com Network:
468x60 (40K max)
The NHL.com staff reports the results of advertising campaigns to each client on a weekly basis.
I feel that responsibility, I've felt it for the last two years. We core guys get a lot of minutes, we get a lot of opportunity out there. Our teammates, the organization and fans look to us to be the guys to put the puck in the net and to create momentum out there.
— Jordan Eberle on taking his game and the Edmonton Oilers to the next level