Run-of-Site Banner ads are served throughout NHL.com and Run-of-Network banners on the NHL.com Network. We utilize DoubleClick's ad serving technology, and can target campaigns by content area, Country, State, area code, ISP address, browser, etc.
Four different banner creative sizes are utilized for NHL.com:
728x90 (40K max)
300x250 (40K max)
160x600 (40K max)
120x240 (40K max)
The NHL.com Network:
468x60 (40K max)
The NHL.com staff reports the results of advertising campaigns to each client on a weekly basis.
After being through it and seeing the other [outdoor] games on TV, just the atmosphere is spectacular. To stand here -- and we are essentially almost on the blue line -- and look up [into the stands] and knowing it is going to be packed and playing our biggest rival in this setting is going to be pretty special.
— Bruins president Cam Neely on the 2016 Bridgestone NHL Winter Classic between Boston and Montreal at Gillette Stadium on
Jan. 1, 2016