Run-of-Site Banner ads are served throughout NHL.com and Run-of-Network banners on the NHL.com Network. We utilize DoubleClick's ad serving technology, and can target campaigns by content area, Country, State, area code, ISP address, browser, etc.
Four different banner creative sizes are utilized for NHL.com:
728x90 (40K max)
300x250 (40K max)
160x600 (40K max)
120x240 (40K max)
The NHL.com Network:
468x60 (40K max)
The NHL.com staff reports the results of advertising campaigns to each client on a weekly basis.
We're buyers. We're committed to winning. That's what [owner Vinnie Viola] has said all along and what we've said all along. We want to win. We want to win a championship. We're putting the pieces together, step by step, and we're hopeful that Jaromir can lead these young guys to the promised land. It's a win-win for us.
— Panthers GM Dale Tallon on Jaromir Jagr, who he traded for from the Devils on Thursday