Run-of-Site Banner ads are served throughout NHL.com and Run-of-Network banners on the NHL.com Network. We utilize DoubleClick's ad serving technology, and can target campaigns by content area, Country, State, area code, ISP address, browser, etc.
Four different banner creative sizes are utilized for NHL.com:
728x90 (40K max)
300x250 (40K max)
160x600 (40K max)
120x240 (40K max)
The NHL.com Network:
468x60 (40K max)
The NHL.com staff reports the results of advertising campaigns to each client on a weekly basis.
I'm here to develop a winning culture and a winning team. There is a bright future ahead of this team. A lot of young, great hockey players here and on the way … a fan base that's passionate about the game of hockey.
— Dan Bylsma after being introduced as new coach of the Buffalo Sabres