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| NHL POWERED BY REEBOK STORE LOCATED IN NEW YORK CITY |
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 The NHL and Reebok launched a new state-of-the-art flagship store, NHL Powered by Reebok, which opened October 12, 2007. The store is located in New York City at 1185 Avenue of the Americas, at the corner of 47th Street. The unique space draws inspiration from hockey, and the game itself will come to life through the architecture, fixtures and materials used throughout the store.Photos: David Boreanaz and Dave Schultz visit | More celebs & players visit Recent Events: Martin Brodeur autograph session Read: NHL takes its place in shopping capital |
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| * Features the newest in NHL and Rbk apparel and footwear for all 30 teams. |
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| * Larger than life graphics that highlight NHL players |
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| * Interactive stations where consumers can play next generation NHL video games or access NHL.com |
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| * An integrated Starbucks within the store that provides the Starbucks experience while also invoking the love of the game through custom finishes and furniture, and a one-of-a-kind hockey mural. |
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| * An ice wall, made of real ice, which serves as a backdrop to feature merchandise as well as the Stanley Cup at select times throughout the year | |||||||||
| * A floating Rbk hockey stick sculpture, constructed of over 400 sticks, which will hang over the cash desk and is interlaced with flat panel monitors |
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| * High definition projection screens and monitors throughout the store that captures clips or display real-time in-game video |
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| * A 29 ft tall LED video veil at the main entrance features 80 strips of light and greets consumers with highlighted product or images of Reebok’s most exciting NHL players |
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| * LED Zippers that run across the exterior bringing movement and light to the street |
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| * 6,700-square-feet with 3,750-square-feet of dedicated retail space |
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