Coyotes Welcome 'United by Hockey' Mobile Museum to Tempe

The Arizona Coyotes don't just believe in the message that the United by Hockey Mobile Museum presents.
They're part of it.
The NHL, in partnership with the Hockey Hall of Fame and ALXMOBILE,
launched the mobile museum tour
at this year's All-Star game, and the traveling exhibit -- which celebrates hockey's diverse trailblazers, changemakers, and business leaders -- is set to visit all 32 NHL cities this season.
The truck's most recent stop was outside Mullett Arena on March 5, with scheduled visits in Los Angeles, Anaheim, and San Jose coming up in the next week.

The Coyotes hosted a similar mobile museum last season, the Black Hockey History Tour, and this year's display is on a whole new level, featuring a 1,000 square foot double-expandable semi-truck trailer with interactive games, videos, and artifacts from diverse hockey players.
The display also includes the pictures of two prominent figures in Coyotes history: Alex Meruelo, the first Latino NHL owner, and Xavier A. Gutierrez, the first Latino NHL President and CEO.
"It fills us with a lot of pride that we are making an impact, and we hope to inspire other individuals, especially young people, to strive for that," Gutierrez said. "The breadth and scope of the impact that has been made by these trailblazers is really inspiring.
"I really applaud the NHL for putting something like that together, and supporting it, and we are very honored that it made a stop here."

Gutierrez and Coyotes general manager Bill Armstrong visited the museum on Sunday, along with hockey fans from throughout The Valley.
Rodney Reynolds, founding partner of ALXMOBILE, said this year's tour is the fourth-such effort the NHL has been a part of, and is an inclusive display of the seven multi-cultural communities that make up the league's fan base: Black, Hispanic, Asian, Indigenous, LGBTQ+, women, and disabled.
In addition to visiting all 32 NHL markets this season, the tour is scheduled to make stops in other hockey markets, including Atlanta, where Arizona's ECHL affiliate the Atlanta Gladiators play.
"It celebrates the changemakers and the trailblazers, and it's telling a more inclusive and a broader story," Reynolds said. "We were able to do more things with this particular one and showcase the exhibits in a little different of the way. We want to give that 'Wow' experience."
That 'Wow factor' is ever-present from the moment visitors set foot in the trailer. A few standout items include a 40-card hockey diversity card display profiling groundbreaking individuals from the aforementioned multi-cultural markets, as well as a broadcast booth, where participants have the opportunity to record themselves doing play-by-play in one of three different scenarios, and email themselves the final product.
"Education is the ultimate goal," Reynolds said. "It's always good to get the response from people as they walk into an exhibit like this. That's very gratifying, for people to come in and learn from it."

The Coyotes have spearheaded a number of initiatives to promote diversity, equity, and inclusion throughout the past few seasons, including a diverse internship program, so Gutierrez said it came as no surprise when Armstrong called him and expressed his desire to take the tour, as well.
Nathaniel Brooks, one of the first participants in that program, was
ultimately hired by the Coyotes
as a skill development coach. His counterpart in that program, Daunte' Abercrombie also joined the Toronto Maple Leafs' staff this past September.
That end-result is exactly what Gutierrez and Armstrong had imagined when kicking off the program prior to the 2021-22 NHL season, and exactly why Arizona's top brass will continue to showcase the NHL's efforts such as the United by Hockey Mobile Museum.
"This is what we stand for. This is not about a night, it's not about a month, this is about who we are," Gutierrez said. "We're going to be constantly mindful of bringing diverse voices and diverse talent into this sport, into our organization, and into this league."
Fans can find the mobile museum's complete schedule of stops
here
.