ST. PAUL/MINNEAPOLIS, Minn.
– The National Hockey League’s (NHL) Minnesota Wild today unveiled a new third jersey for the upcoming 2009-10 NHL season at a public event held at the Minnesota State Fair’s FAN Central building.
After months of buzz and speculation among Wild fans, the new third jersey was finally revealed today by left wing Derek Boogaard
. Based in the Wild’s Forest Green with Wheat trim and a hint of Iron Range Red, the jersey’s classic sports look was the overwhelming favorite of Wild fans surveyed during the summer of 2008. The jersey crest features a script “Minnesota” with “WILD” emblazoned below. The script look, including the classic “M”, harkens back to historic Minnesota teams of the past including Minneapolis and Saint Paul teams of the 1930s and 1940s. The familiar “north star” element, borrowed from the primary Wild logo, dots the “I” and adds a decorative detail to the stylized “M”.
“We wanted to provide our fans with a new look and feel for our third uniform that is uniquely Minnesota and true to our brand – authentic, classic, contemporary and truly worthy of The State of Hockey,” said John Maher, Vice President of Brand Marketing.
The new third jersey was designed by New York City-based SME and produced by Reebok, the exclusive provider of jerseys to all NHL clubs. SONY is proud to partner with the Wild for the introduction of the third jersey. Look for SONY high-definition displays throughout Xcel Energy Center beginning this fall.
Minnesota will debut the jerseys on Wednesday, Oct. 21 against the Colorado Avalanche on FOX Sports North and wear them 15 times this season (13 home games and two road contests). The Wild will continue to wear their original white jerseys for most road matches and their Iron Range Red jerseys for the remaining home games.