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Wild Stanley Cup Playoff Ratings soar

by Staff Writer / Minnesota Wild
SAINT PAUL/MINNEAPOLIS, Minn. -- The National Hockey League’s (NHL) Minnesota Wild today released television ratings for the Western Conference Quarterfinals against the Colorado Avalanche. The ratings were the best ever for a first-round Wild playoff series.


The Minnesota Wild averaged a 12.2 rating and a 22 share on its three broadcasts on KSTC-TV. On its three FSN North broadcasts, which included high definition, the Wild averaged an 8.2 rating and a 15 share.

Nielsen Media Research measures the size of a television audience. The size is measured in household rating points. Household rating points are a percent of a household that viewed a program. Each rating point represents 1% of a target audience reached. Share is the percentage of households in the market watching television. For example, for Game 5 against Colorado on Thursday, April 17, 13.8 percent of the Minneapolis/St. Paul market watched the game, while 23 percent of the households in the market with their televisions on, watched the contest.

In 2003, the Wild averaged a 7.7 rating and a 15.6 share for the first round, a seven-game series against Colorado. Last season, the Wild’s five-game series versus the Ducks averaged a 6.6 rating and a 14 share.

Minnesota Wild 2008 Western Conference Quarterfinals Rating Breakdown

Game #  Site                                   Time%         TV         Rating   Share
Game 1  Colorado at Minnesota  8 PM    KSTC-TV      11.5       20
Game 2  Colorado at Minnesota  8 PM    FSN North     8.1        14
Game 3  Minnesota at Colorado  9 PM    KSTC-TV     11.2        22
Game 4  Minnesota at Colorado  9 PM    FSN North     7.3        15
Game 5  Colorado at Minnesota  8 PM    KSTC-TV     13.8        23
Game 6  Minnesota at Colorado  9 PM    FSN North     9.2        16
% - Central Daylight Time
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