AUSTIN, Texas -- Among the hundreds of presentations at So uth by Southwest this week was an appearance by Minnesota Wild digital managing editor and content strategist Phil Ervin, who along with space150 chief innovation officer and managing partner Marc Jensen offered insights on the current and future digital sports media landscape.
"Even as new technologies and storytelling capabilities emerge, our focus always has been and will remain the fans," Ervin said. "The advent of social media, live streaming, 360 video, virtual and augmented reality and other innovations is changing the way sports teams and leagues connect with their most important stakeholders; it's an exciting time for our industry as we delve into how to leverage these kinds of tools."
Earlier this season, the Wild partnered with space150 to become the first professional sports organization to use Snapchat Spectacles. After presenting the case study from this project, Ervin and Jensen opened up a broader discussion on how clubs and leagues can use new media and adapt as various options continue to emerge.
The message for those present at the Four Seasons in downtown Austin, Texas: Experiment, learn and apply.
Founded in 1987 in Austin, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.