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Wild Announces New Agreement with WCCO Radio

by Staff Writer / Minnesota Wild
New multi-year agreement with WCCO Radio 830 AM begins with 2008-09 season

SAINT PAUL/MINNEAPOLIS, Minn. -- The National Hockey League’s (NHL) Minnesota Wild announced today a new multi-year radio agreement with WCCO Radio (830 AM).  WCCO Radio, which has carried Minnesota Wild games since the team’s inception in 2000, will continue to serve as the official flagship station of the team and broadcast all pre-season, regular season and Stanley Cup Playoff (where applicable) Wild hockey games.  The new agreement begins with the 2008-09 season.  As per club policy, no financial terms of the agreement were disclosed.

“WCCO Radio has been a great partner for our organization,” said Minnesota Wild Vice President of Communications & Broadcasting Bill Robertson. “We are thrilled to continue our relationship with the most listened to radio station in Minnesota and the Upper Midwest region.”

The agreement includes a new 30-minute pre-game show, a 30-minute post-game show, a Wild segment on the Sports Huddle on Sunday mornings between 10 a.m.-noon, plus an integrated partnership with the Wild’s marketing and community relations activities. The Wild will also continue to partner with WCCO Radio on This Week in Hockey, which will run Sundays following Sports Huddle at noon throughout the Wild season, and also partner on a variety of promotional elements.

“There is no question that Minnesota Wild Hockey has grown into a Midwest tradition and WCCO Radio is honored to be a part of that,” said Senior Vice President/Market Manager of CBS RADIO Minneapolis, Mary Niemeyer.  “We are very proud to work with a truly first class organization.”

Minnesota Wild radio broadcasts feature play-by-play announcer Bob Kurtz, color analyst Tom Reid and studio host Kevin Falness.
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