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Wild and Xcel Energy announce helmet entitlement partnership

As part of the partnership, the Xcel Energy logo will exclusively appear on the team's home and road helmets for the entire season

by Minnesota Wild @mnwild / Wild.com

ST. PAUL -- The Minnesota Wild and Xcel Energy jointly announced today that the national leader in clean energy transition will be the team's first-ever helmet entitlement partner. As part of the partnership, the Xcel Energy logo will exclusively appear on the team's home and road helmets for the entire 2020-21 National Hockey League (NHL) season.

"Xcel Energy has been an incredible team partner since our inaugural season and we are proud to announce their logo will be the first-ever to appear on our helmets," said Minnesota Wild President Matt Majka. "This partnership provides Xcel Energy with an extremely unique opportunity to showcase their brand throughout this season. We are grateful for their support. I would also like to thank the NHL for providing team's with this tremendous opportunity for brand placement."

Xcel Energy has been the naming rights partner for the Wild's home arena, Xcel Energy Center, since June 15, 2000.

"Our partnership with the Minnesota Wild has involved success both in the arena and outside in our communities over the last two decades," said Chris Clark, president, Xcel Energy-Minnesota, North Dakota, and South Dakota. "As a national leader in renewable energy, we're proud to help spotlight Minnesota's commitment to a clean energy future to hockey fans around the country."


About Xcel Energy Center

Xcel Energy Center is regarded as one of the finest arenas in the world. The one-of-a-kind, multi-purpose facility is home to more than 150 sporting and entertainment events and approximately 1.7 million visitors each year.


About Xcel Energy

Xcel Energy (NASDAQ: XEL) provides the energy that powers millions of homes and businesses across eight Western and Midwestern states. Headquartered in Minneapolis, the company is an industry leader in responsibly reducing carbon emissions and producing and delivering clean energy solutions from a variety of renewable sources at competitive prices. For more information, visit xcelenergy.com or follow us on Twitter and Facebook.

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