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The Official Site of the Minnesota Wild

Television Viewers Answer Call Of The Wild

by Staff Writer / Minnesota Wild

Team enjoys 150 percent ratings increase from 2003 on FSN North

In the first month of their return to the ice, the Minnesota Wild averaged a stellar 2.5 rating (41,638 households) in eight telecasts on FSN North, according to Nielsen Media Research. The Wild's October ratings average represents a 150 percent increase from its 1.0 average on FSN North in October, 2003.

 Seven of the Wild's eight October telecasts on FSN North earned higher ratings than any previous regular-season game in team history. Included in the Wild's impressive month was a regular-season record 3.2 rating on FSN North against the Phoenix Coyotes on October 8.

According to Nielsen Media Research, the Wild also posted a 3.1 rating for their October 19 home game against the San Jose Sharks and a 2.6 for their month-ending 3-1 home victory against the Columbus Blue Jackets.

 "The NHL is back in a big way, and the Wild is committed to fielding a highly competitive team," FSN North Vice President and General Manager Mike Dimond said. "It is a testament to Minnesota's love affair with hockey that makes the Wild one of the highest rated NHL teams in the country."

 "Television viewers in this marketplace have been eagerly anticipating the return of the Wild and the NHL," Wild Vice President of Communications and Broadcasting Bill Robertson said. "Our team is off to a great start, and we have increased access for our television partners to provide fans with a more up-close and personal look at our team."
A television rating represents the percentage of television homes in the market tuned to a program. One rating point in the Twin Cities region equals 16,655 households.

 FSN North reaches more than 3 million homes throughout Minnesota, Wisconsin, Iowa and North and South Dakota and telecasts nearly 2,600 hours of locally produced programming per year. The Emmy Award-winning regional sports network provides comprehensive coverage of the NBA's Minnesota Timberwolves and Milwaukee Bucks, MLB's Minnesota Twins and Milwaukee Brewers, the NHL's Minnesota Wild and the WNBA's Minnesota Lynx as well as the University of Minnesota and University of Wisconsin athletic events.


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