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Hockey For Huggies

by Staff Writer / Minnesota Wild

The Minnesota Wild today announced that it will participate in the National Hockey League wide Hockey for Huggies promotion. The Wild will hold a diaper drive at the team’s game on Tuesday, Feb. 1 at Xcel Energy Center, with proceeds benefitting The Diaper Drive in Minneapolis. Fans donating a box of diapers will receive a buy one, get one free voucher to an upcoming Wild game. Fans donating $10 or more will get to play PLINKO for great prizes like game tickets and signed memorabilia.

The Minnesota Wild is one of the first NHL teams to embrace the Hockey for Huggies campaign, which draws attention to the Every Little Bottom Initiative. The campaign launches Jan. 28, during NHL All-Star weekend.

Monetary donations will also be accepted throughout the month of February, through a text-to-donate campaign. Two Wild families – Burns, Schultz – will act as spokespeople for the Wild’s Hockey for Huggies campaign. In addition, the team will be posting baby photos of Wild players on its Facebook page beginning the first week in February; fans can match the photos to win prizes.

The Diaper Drive in Minneapolis also has drop off locations in Alexandria and Duluth.

Huggies Every Little Bottom:
One in three American mothers struggle to provide their babies with the diapers in need.  In response, Huggies has developed the Every Little Bottom Initiative as a sustainable program to address diaper need in the U.S. and Canada. Working with retail partners, local diaper banks and national organizations such as March of Dimes, United Way and Boys and Girls Clubs of America, Huggies is determined to draw attention and donations to help alleviate the need. This program was launched in June 2010.

Hockey for Huggies:
Partnering with Huggies and all 30 NHL clubs to launch a one month Hockey for Huggies campaign which is designed to compliment and draw attention to the Every Little Bottom Initiative.
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