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Henry, Koivu And Wanvig Part Of Literacy Launch

by Staff Writer / Minnesota Wild


2,300 Customized “Minnesota Dreams” Books

Will Be Presented to Students at Three School Assemblies on November 17

    SAINT PAUL/MINNEAPOLIS, Minn. – The National Hockey League’s (NHL) Minnesota Wild, FSN North, Comcast and Robbinsdale Area Schools are teaming up in the Twin Cities for The FSN Reading All-Stars literacy initiative, a nationwide public service campaign to foster interest in reading among kids by presenting identifiable, compelling, and appealing stories that teach valuable life lessons and the importance of pursuing dreams.

    “Research shows that the more students read, the better they do in school,” said Julie Eisfelder, the reading curriculum coordinator for Robbinsdale Area Schools. “So we’re always looking at ways to encourage reading.”

    On Thursday, November 17, from 1:30-2:30 p.m. Minnesota Wild players Alex Henry, Mikko Koivu and Kyle Wanvig are scheduled to attend assemblies being held at Plymouth, Robbinsdale, and Sandburg Middle Schools where a total of more than 2,300 sixth- and seventh-grade students will receive a copy of Minnesota Dreams, a customized sports-themed book that tells the story of a boy from the Robbinsdale area who follows his dream to become an NHL hockey player. The engaging story features local teams, schools, and landmarks, and is not available in stores.

    Eisfelder said the subject matter of the books is appealing to middle school readers and may entice them into reading. “It’s also important that students have access to books and this is one they get to keep as their own,” she said. The books are being provided at no cost to the school district.

    Students will meet and have a chance to ask questions of Wild players, who also will read brief excerpts from the book. “This is a memory-making way to foster an interest in reading for sixth and seventh graders,” said Eisfelder. “It puts reading into the spotlight as an important activity.” Students currently are working to formulate questions they will ask the players.

    Minnesota Wild players will be joined by team television announcers Dan Terhaar and Mike Greenlay, and FSN Live anchor Anthony LaPanta at the assemblies. Terhaar is an alumnus of Plymouth Middle School.

    Robbinsdale Area Schools is the only school district in the state (and one of five districts nationally) to be selected for this promotion sponsored locally by FSN North, Comcast and the Minnesota Wild.  Assembly information follows:

Plymouth Middle School             Robbinsdale Middle School                  Sandburg Middle School
10011 36th Avenue North          3730 Toledo Avenue North                   2400 Sandburg Lane
Plymouth MN 55441                   Robbinsdale MN 55422                        Golden Valley MN 55427
Date: Thursday, November 17  Date: Thursday, November 17              Date: Thursday, November 17
Schedule: 1:30-2:30 p.m.          Schedule: 1:30-2:30 p.m.                       Schedule: 1:30-2:30 p.m.

    FSN North reaches more than 3 million homes throughout Minnesota, Wisconsin, Iowa and North and South Dakota and telecasts nearly 2,600 hours of locally produced programming per year. The Emmy Award-winning regional sports network provides comprehensive coverage of the NBA’s Minnesota Timberwolves and Milwaukee Bucks, MLB’s Minnesota Twins and Milwaukee Brewers, the NHL’s Minnesota Wild and the WNBA’s Minnesota Lynx as well as University of Minnesota and University of Wisconsin athletic events.

    Comcast Corporation ( is the nation’s leading provider of cable, entertainment and communications products and services. With 21.4 million cable customers, 7.7 million high-speed Internet customers, and 1.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.  Comcast serves more than 345,000 customers in 87 communities in the Twin Cities and Western Wisconsin.  Comcast, whose local headquarters offices are located in St. Paul, employs more than 1,200 people in the Twin Cities metropolitan area.

    The Company’s content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

    For more information about Comcast’s products and services in the Twin Cities, please call   651-222-3333, or visit the company’s Web site at

    The Minnesota Wild is in the midst of its fifth NHL season after bringing hockey at its highest level back to Minnesota for the 2000-01 campaign. Since then, the team has sold out every home game in franchise history (195 in all), set an NHL record for attendance by an expansion team and created a buzz across the state of hockey with its run to the Western Conference Finals in the 2003 Stanley Cup Playoffs. In an ESPN survey published in February of 2003, the Wild ranked number one for stadium experience and number two for fan relationships among all 123 major professional sports franchises. For more information on the Minnesota Wild, please visit , presented by Comcast.

    Robbinsdale Area Schools serves more than 13,000 K-12 students and a large population of preschool and adult learners with the mission of developing caring, creative and productive citizens.  The district takes pride in its strong tradition of achievement in academics and the arts.  A wide array of rigorous academic options, including a Spanish Immersion magnet, and International Baccalaureate and Advanced Placement programs have led to ACT scores above the state and national averages. Arts education is emphasized for all ages, with award-winning programs in drama, music and fine arts.  More than 5,000 of our students participate in choir, band and orchestra. Robbinsdale Area Schools serves seven communities in the northwest suburbs of Minneapolis.

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