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Dairy Queen Named 2008 Hockey Day Presenting Sponsor

by Staff Writer / Minnesota Wild
Broadcast teams, vignettes and features finalized; 16-plus hours of coverage


SAINT PAUL/MINNEAPOLIS, Minn. -- The National Hockey League’s (NHL) Minnesota Wild, in conjunction with FSN North, today announced that Dairy Queen is the presenting sponsor for the Second Annual Hockey Day Minnesota, set for Saturday, Feb. 9, 2008. The day will include 16-plus hours of hockey programming, including five full games from three locations.

“The more than 250 DQ restaurants throughout the state of Minnesota are ecstatic to be part of Hockey Day Minnesota,” said Scott Bolles, DQ franchisee and Minneapolis Marketing Chair. “DQ has been a long-time supporter of youth athletics ranging from soccer, baseball and hockey in addition to the college traveling trophy supporting WCHA college hockey called the DQ Cup.  Being in the ‘State of Hockey’, this relationship is exciting and connects the DQ brand to our greatest asset -- our consumers!”

Hockey Day Minnesota debuted on Saturday, Jan. 20, 2007, with 11 hours of programming, including four live hockey telecasts. It is a celebration of the game from peewees to pros. The 2008 broadcast begins at 9 a.m., with programming anchored from Xcel Energy Center by FSN North’s Marney Gellner and Darby Hendrickson. It will conclude with a delayed broadcast of the Blaine versus Roseau game from Lake of the Woods’ Baudette Bay from 11 p.m.-1:30 a.m.

Live game action begins at 10 a.m. with Eveleth taking on Lake of the Woods outdoors at Lake of the Woods’ Baudette Bay. Calling the action from Baudette Bay will be FSN North’s Anthony LaPanta, Kevin Gorg and Jim Rich.

The second game of the day features St. Thomas Academy and Hill Murray live from Xcel Energy Center at 1 p.m., with Wild play-by-play man Dan Terhaar and analyst Mike Greenlay calling the action.

The third live broadcast will feature the Wild and New York Islanders from Xcel Energy Center at 5 p.m., with Terhaar and Greenlay behind the microphones again. The Wild game will be followed by the University of Minnesota Golden Gophers at the University of Denver at 8 p.m. FSN North’s regular Golden Gophers broadcast team of Frank Mazzocco (play-by-play) and Doug Woog (analyst) will call the game.

The fifth and final game will be the delayed broadcast of Blaine and Roseau from Baudette Bay. In addition, Ann Carroll will check in live from various Girls High School Section games around the metro area.

FSN North, in conjunction with the Wild, has also produced several features and vignettes including unique and fun-filled hockey stories. FSN North won a pair of regional Emmys for “Best Sports Program” and “Sporting Event/Live Unedited Special” for its 2007 telecast. Among the vignettes scheduled to be shown this year are:

* Reid Blake - A 10-year-old hockey player from Grand Rapids, Minnesota, who has overcome cancer in his knee and a very rare surgery that flipped his leg, so his ankle is now his knee.

* Refrigerated Outdoor Rinks - A St. Paul high school built two refrigerated outdoor rinks instead of spending three million dollars on an indoor sheet.

* Benson, Minnesota - This small town turned a grain elevator into an indoor hockey rink.

* 1981 North Stars Stanley Cup Run - The North Stars advanced to the Stanley Cup Finals where they lost to the New York Islanders, the Wild’s Hockey Day 2008 opponent.

9-10 a.m.
Hockey Day Minnesota content

10 a.m.-12:30 p.m.
Eveleth vs. Lake of the Woods (Baudette Bay)

12:30-1 p.m.
Qwest FSN Live

1-3:30 p.m.
St. Thomas Academy vs. Hill Murray (Xcel Energy Center)

3:30-4 p.m.
Conclusion of Blaine vs. Roseau (Baudette Bay)

4-4:30 p.m.
Hockey Day Minnesota content

4:30-5 p.m.
Qwest Wild Live

5-7:30 p.m.
New York Islanders vs. Minnesota Wild (Xcel Energy Center)

7:30-8 p.m.
Qwest Wild/Gophers Live

8-10:30 p.m.
University of Minnesota at Denver

10:30-11 p.m.
Qwest Gophers Live

11 p.m.-1:30 a.m.
Blaine vs. Roseau (Tape Delayed at Baudette Bay)
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