DALLAS --Steve Mayer knows a thing or two about big productions.
The NHL's chief content officer has helped put on shows from Boston to New York to St. Louis to Los Angeles. So as he was working at Cotton Bowl Stadium this week to help get it ready for the Winter Classic on Jan. 1, Mayer had a big smile on his face.
"We love it," Mayer said as he observed the already constructed rink, the ice being built up, and the branding that will cover the walls of a football stadium that is being turned into a hockey rink.
"We want to make sure that when a fan tunes in, no matter where they are watching the game, that they know where the game is being produced."
Texas hockey ready for its close-up at Winter Classic
From a 'cowboy' vibe to rustic fonts and music acts, the Cotton Bowl will be Lone Star-themed on Jan. 1