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Stars New Owner Tom Gaglardi Lowers Ticket Prices

by Staff Writer / Dallas Stars

Dallas Stars new owner Tom Gaglardi and President/CEO Jim Lites have responded to Dallas Stars fans with their first major initiative. The You Spoke. We Listened. campaign features a new $9 ticket and reduced ticket prices throughout the arena, making Dallas Stars tickets more affordable. The message was shared with fans in a letter from Gaglardi.

Letter From Owner Tom Gaglardi
The new prices go in effect immediately, including great home games during the holiday season on December 19 (Anaheim), 21 (Philadelphia), 23 (Nashville), 29 (Columbus), and New Year’s Eve (Boston), and are valid through the end of the season. Tickets are available beginning at 10 am on Friday, Dec. 9, right here at

See the new prices here

“One of the first things we did as a management team was look at individual ticket prices,” stated Gaglardi. “The fans spoke and we listened. We’re pleased that we can now offer a $9 ticket and we feel that these new prices make Stars games more affordable. Our team needs a full building every night to give us a true home-ice advantage.”

Lites added, "We truly have something for everyone with these new prices. Our goal is to deliver value to every fan, no matter where you want to sit. These prices are the lowest in over 10 years since we moved to American Airlines Center.”

Gaglardi and Lites took command November 21. Gaglardi brings Texas roots, a Canadian’s love of the game, and a hockey player’s passion to his ownership of the Dallas Stars. His mother is a native of Longview, Texas, and he has “live it-and- breathe it” University of Texas graduates and family members. Gaglardi has played hockey since he was five years old and continues to play right wing today. He is the President of Northland Properties Corporation, the largest family-owned hospitality company in Canada.

The experience of attending a Dallas Stars game is unlike anything among the Metroplex sports scene. From the speed of players skating to the power of hits along the boards, watching NHL hockey in-person gives the fan a combination of the finesse and fast-break action of basketball with the strength and power of football. Two teams battling it out in a game so quick, the substitutions are made on the fly. And all of it happens in one of the best sporting venues in the world – American Airlines Center.

“A big crowd is the number one thing for us to have at home,” said Stars forward Steve Ott. “When you play at home, there is no better way to manufacture energy than having a loud, full building that is behind you. Having a packed building is a lot easier to play in and a lot more fun. It’s not only great for the fans but for the whole organization. It’s what we feed off of; we feed off momentum swings and different areas of the game and the crowd is a big part of that. Having a packed house standing and cheering after a goal or a fight or a big hit  - those are the things that make a building hard to play in for the opposition.”

Highlights of the new individual ticket pricing for Dallas Stars games include:

Mezzanine (Upper Level) Ticket Prices
  • The introduction of a new $9 ticket (originally $15). The Stars want all fans to have a chance to come sit in the most affordable seats and are making $9 seats available for purchase on game day only.  Fans can buy at the American Airlines Center box office or online, but only on the day of a home game.
  • 85% of the Mezzanine (upper level) is now $25 or less
  • The front rows of the Mezzanine are now $40

Lower Level Ticket Prices
  • The lower bowl has been re-classified to two price points, versus five previously, at $70 and $110
  • Almost two-thirds (63.6%) of the seats in the lower bowl are now $70
  • Over 1,500 seats have been reduced 30% to $70
  • Center Ice - the best seats in the house have been reduced to $110

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