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Stars Announce 2008-09 Full Season Seat Prices

by Dallas Stars Staff / Dallas Stars

Upper Deck Seats Match Reunion Arena Prices; Best Seats Upstairs Reduced 37%

FRISCO, Tex. -- The Dallas Stars today announced the hockey club’s Full Season Seat prices for the 2008-09 season. The Stars have reconfigured the Full Season Seat pricing structure in the upper deck to the same level when the team played at Reunion Arena.

The reconfiguration has resulted in a significant price reduction on many Full Season Seats in the upper deck:
  • Approximately 4,000 of the best seats in the upper deck have been reduced by 37%.
  • Most of the upper deck (5,580 seats) will be priced at $21 or less, making up 30.1% of the arena’s capacity.
  • The average price for a Full Season Seat upstairs will be $23.15 (down from $30.25 in 2007-08).
  • The highest price for a Full Season Seat in the upper deck is now just $33.
  • These new Full Season Seat Prices are good for both renewing fans and new Season Seat sales for next season.
  • The upper deck pricing directly reflects comparable seats at Reunion Arena from the 2000-2001 season.

“We’re in the business of winning championships and we have a better chance to win with a full building every night,” said Stars President Jeff Cogen. “We want to fill our best seats upstairs with Full Season Seat Holders. These seats are perfect for the fan that would like to become a Season Seat Holder or upgrade from a Partial Plan. There has never been a better time to become a Dallas Stars Season Seat Holder.”

Season Seat Holders in the lower bowl who take advantage of the Early Renewal option will have their seat price remain flat for the 2008-09 season. The Stars continue to offer a Season Seat in the lower bowl for just $53 – one of the best values in the building. These $53 seats make up more than 20% of the lower bowl seating inventory (1,569 seats).

The Stars have also announced that the 2008-09 campaign will also be a “Season of Celebrations” in honor of the team’s 10th anniversary of winning the Stanley Cup and the 15th anniversary of the team coming to Dallas. The Stars will be holding private events for Full Season Seat Holders, as well as gifts and special offers on food & beverage and merchandise.

The team has recently sent out annual Dallas Stars Early Renewal invoices for 2008-09 to Season Seat Holders in conjunction with 2008 Stanley Cup Playoff information. Fans interested in becoming a new Stars Season Seat Holder can call 214-GO-STARS. Complete ticket information is also available at

Dallas Stars 2008-09 Season Ticket Price Reduction Breakdown:

Section 2007-08 Season Price
2008-09 Season Price Reduction %
Lower Bowl      
StarsClub Premium $133 *$133 no change
StarsClub Preferred $103 *$103 no change
StarsClub Luxury $87 *$87 no change
North Plaza $71 *$71 no change
South Plaza $55 *$55 no change
* = when utilizing the early renewal option
Upper Level      
Premium Terrace $53 $33 down 37.7%
Priority Terrace $33 (broken into 2 new prices) $21 down 36.4%
    $33 no change
Terrace $19 $21 $2 increase
East Terrace $11 $13 $2 increase
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