FRISCO, Texas -- The Dallas Stars announced today an organizational initiative to better engage with the Mexican-American community locally, in addition to further outreach to the country of Mexico and its citizens to grow the game of hockey.
On Tuesday, March 24, the club will celebrate Noche Mexicana against the Los Angeles Kings with special game presentation elements that pay tribute to the vibrant Mexican culture that is part of the rich diversity in the Lone Star State.
"The Dallas Stars are committed to welcoming everyone in the Metroplex to support our team and become Stars fans. As part of this effort, we look forward to celebrating the culture and contributions of the Mexican-American community with Noche Mexicana," Dallas Stars President Brad Alberts said. "Additionally, we believe that our proximity to Mexico affords the Dallas Stars a unique opportunity to grow the game there. Noche Mexicana and our efforts with youth hockey development in Mexico are the first steps of our process to better engage with Mexican-Americans in Dallas/Fort Worth and the country of Mexico abroad."
Noche Mexicana will include numerous special features, including pre-game and in-arena performances by local mariachi and traditional Mexican dance groups, and tailored musical selections throughout the game. During warmups, the entire Dallas Stars team will wear one-of-a-kind jerseys with the colors of the Mexican flag that will be auctioned off. Proceeds collected from the auction and the Dallas Stars Foundation 50/50 Raffle presented by Jim Ross Law Group will benefit Mi Escuelita Preschool. With 11 sites serving more than 800 children across Dallas, Mi Escuelita is a 501(c)3 non-profit organization that provides high quality early childhood education in an English immersion environment.
The Stars will be giving away Lucha Libre masks to the first 5,000 fans, courtesy of Germania Insurance. The design of the mask takes inspiration from traditional luchadors in Mexican free-wrestling lore. Additionally, the first 5,000 fans will also receive a Dr Pepper Texas Artist Poster Series giveaway from Mariell Guzman. At all Tuesday regular season home contests at American Airlines Center, the club has showcased the talented artists of the Lone Star State, handing out 11 inches by 17 inches full-color posters that are uniquely created for each individual game.
The Dallas Stars Hockey Development Department also announced their participation in The Golden Mask International Youth Hockey Tournament hosted in Metopec, Mexico, located just west of Mexico City from March 20 - 23, 2020. A 14-under Team will represent the Dallas Stars and Texas Amateur Hockey Association in the event. The players will be selected from the Dallas Stars Youth Hockey League and will compete in the three day tournament, which will feature hockey teams from all over the globe. The Dallas Stars Xtreme Team will also host a Try Hockey For Free event on Friday, March 20 in Mexico City, all part of the organization's continued role in exposing and expanding the game of hockey.