Dallas Stars President and CEO Jim Lites announced today that the club has hired Scott Burnside as the team's Senior Digital Correspondent. In his new role with the Stars, Burnside will be producing digital media content for DallasStars.com by creating compelling team- and league-related stories for consumption by Stars fans and a broader national audience.
"Scott has developed a national network of readers and a reputation across the National Hockey League that brings immediate credibility to this new venture for our club," said Lites. "Scott's role is to facilitate the organization's adaptation to the changing sports media landscape. By adding a correspondent that has an affiliation with our team, but is also granted the creative freedom to editorialize and critique when necessary, we hope to be able to attract a wider audience and add significant value to our already strong digital platforms."
Burnside spent the last 13 years as a national hockey writer with ESPN.com, producing written and digital content about all things related to the National Hockey League. During that span, he covered three Winter Olympic Games, two World Cup of Hockey tournaments and every Stanley Cup Final since the 2005-06 NHL season. Along with his work at ESPN, he has served as the president of the Professional Hockey Writers' Association (PHWA) for the last three years.
"I couldn't be more excited for this opportunity to chronicle the journey of the Dallas Stars as they enter one of the most important seasons in recent memory," said Burnside. "I'm elated to have the chance to work with the organization as well as to continue to tell the important and compelling stories of the league as a whole."
Along with day-to-day coverage of the Dallas Stars, Burnside will continue to report on major NHL stories and League issues in his new role, providing Stars fans and a national audience with his well-respected brand of reporting.
Burnside started his career in print media at The Windsor Star, where he spent seven years at the publication and was part of the newspaper's staff that won the National Newspaper Award in 1990. He also spent five years as a news writer at the Toronto Sun from 1992 to 1997, where he wrote Deadly Innocence, a true crime book published in the fall of 1995. Burnside later returned to The Windsor Star from 1997 to 1998 as sports columnist, during which time he covered the Detroit Red Wings' back-to-back Stanley Cup championships. Following his return to the Star, he worked as a staff writer for the National Post in Toronto beginning in 1998. During that time, the Post was nominated for the national magazine award in 2000.