Dallas Stars President and CEO Jim Lites announced today that the club has hired Scott Burnside as the team's Senior Digital Correspondent. In his new role with the Stars, Burnside will be producing digital media content for
DallasStars.com
by creating compelling team- and league-related stories for consumption by Stars fans and a broader national audience.
"Scott has developed a national network of readers and a reputation across the National Hockey League that brings immediate credibility to this new venture for our club," said Lites. "Scott's role is to facilitate the organization's adaptation to the changing sports media landscape. By adding a correspondent that has an affiliation with our team, but is also granted the creative freedom to editorialize and critique when necessary, we hope to be able to attract a wider audience and add significant value to our already strong digital platforms."