The Dallas Stars, Dallas Mavericks and American Airlines Center announced today a new five-year partnership with Lexus North America, which includes exclusive naming rights to the south Platinum Level Club at American Airlines Center, along with the Platinum Garage structure located at the corner of All Star Way and North Houston Street.
"Lexus has a tremendous track record of mutually beneficial partnerships with sports franchises and sports venues across the United States," Dallas Stars Owner and Governor Tom Gaglardi said. "Our organization believes strongly that the Lexus brand delivers the positive name recognition that aligns with the Dallas Stars corporate identity. Lexus' three decades of their commitment to pursue perfection in everything they do as a company makes them the perfect fit for the Stars and American Airlines Center."
In addition to naming rights for the Platinum Level Club and Platinum Garage, Lexus will support community initiatives with both teams. Lexus will now be the title sponsor of the Dallas Stars Little Rookies program, Dallas Stars Youth Hockey Program and a sponsor of the Mavs Hoop Academy.
"The Dallas Mavericks are proud to partner with Lexus to elevate the fan experience at the arena," Dallas Mavericks Owner Mark Cuban said. "The Lexus Platinum Club will be a prime destination for our premium customers at American Airlines Center and we look forward to associating their brand of luxury and service with ours."
"Lexus is extremely happy to be entering a relationship with top-flight organizations like the Stars, Mavericks and American Airlines Center," said Jeff Bracken, Group Vice President and General Manager - Lexus Division. "This alliance gives us an opportunity to directly engage with our Lexus owners, foster new relationships and provide community benefits that align well with our Lexus brand. In addition, we look forward to becoming a part of the Greater Dallas Fort Worth community when our corporate headquarters relocates to Plano in 2017."
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.
About American Airlines Center:
Designed by architectural wizard David M. Schwarz and Dallas based HKS, Inc., American Airlines Center is considered one of the nation's top arenas. Since opening its doors in 2001, the Center has been setting the precedent for sporting and live entertainment events. Bringing in a wide variety of big name shows as well as being home of both the Dallas Mavericks and Dallas Stars, the American Airlines Center consistently displays its unique versatility. Venue's Today Magazine named American Airlines Center the 4th busiest arena in the U.S. and the 9th busiest in the world in 2014.