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Dallas Stars and Rally House Announce Unprecedented Merchandise Partnership

by Dallas Stars Staff / Dallas Stars

Dallas Stars President, CEO and Alternate Governor Jim Lites in conjunction with Rally House CEO Aaron Liebert announced today that the Dallas Stars and Rally House have reached an unprecedented, multi-year merchandise partnership.

The Dr Pepper StarCenter Frisco, the official practice facility and executive offices of the Dallas Stars, will now be home to the newest Rally House location. It will mark their seventh store in the Metroplex and will feature the most complete line of Dallas Stars merchandise and collectibles in the area. The store is expected to open in late August or early September and will stand where the Stars Stuff Store currently operates.

Along with the grand opening of the new store in Frisco, the Rally House locations in Dallas across from the Galleria Mall and in Flower Mound will serve as the "Official Locker Room" stores for the Dallas Stars. As a part of the partnership, the team will create a number of promotional events involving Dallas Stars players, Ice Girls and members of the Dallas Stars Alumni Association.

"We are fully committed to providing our fans the best option for outfitting themselves in the latest Dallas Stars branded merchandise," stated Lites. "Rally House will offer our fans the widest selection of Dallas Stars-branded jerseys, shirts, hats and novelties that this marketplace has ever seen. We are excited to partner with this great, rapidly-expanding company and our fans will appreciate the variety of merchandise that will now be available."

In addition to the partnership with the Stars, Rally House has struck an endorsement deal with Stars center Tyler Seguin. Through the endorsement, Seguin will appear in television commercials, a print advertising campaign as well as hosting autograph sessions at their various locations in the Metroplex.

"We are excited to partner with the Dallas Stars," Liebert said. "Rally House, now with the Dallas Stars Locker Room stores, will offer customers new and exclusive Stars fashions and be the go to destination for Dallas hockey fans."

Rally House began in 1989, a mail-order company that specialized in local and regional gifts. Rally House currently operates stores throughout Kansas, Missouri, New Jersey, Ohio, Pennsylvania and Texas with plans to continue expansion in Texas and Michigan in 2014. The company stays true to its roots by offering a great selection of team-related apparel and gifts, including exclusive designs found only at Rally House.

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