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Dallas Stars and Dallas Mavericks Announce Rebranding of Team Retail Locations at American Airlines Center

by Dallas Stars Staff / Dallas Stars

Dallas Stars President and CEO Jim Lites and Dallas Mavericks President and CEO Terdema Ussery announced today the rebranding of team retail locations at American Airlines Center and introduced a new stand-alone store featuring both Stars and Mavericks merchandise. The group of rebranded and new, unique retail locations will be collectively referred to as The Hangar, which will include four updated and renovated spaces in American Airlines Center and a new 2,800 square foot retail space located in Victory Park.

The joint venture between the two tenants of American Airlines Center will provide sports fans with the largest selection of Stars and Mavericks merchandise on the market.

"We are thrilled to introduce Metroplex sports fans to a new retail experience that will offer the most comprehensive selection of Dallas Stars merchandise," Lites said. "The complete overhaul of our merchandising operations provided us with the ability to create unique shopping experiences at each store. Our new line of stores will offer fan friendly pricing and exclusive merchandise that will only be available at The Hangar retail locations. Our new store in Victory Park will allow fans to purchase the very best Stars merchandise even when the team isn't playing a home game at American Airlines Center."

"The Dallas Mavericks organization is excited to offer MFFL's an exceptional retail experience through The Hangar's new Victory Park store and rebranded American Airlines Center locations," Ussery said.  "Each retail location will provide an extensive selection of unique, fashion-forward Mavs merchandise only available at The Hangar stores. We are thrilled to work with the Stars to provide Metroplex fans with the highest quality and widest variety of merchandise to date."

The Hangar - Victory Park, a brand new stand-alone store, is a first-of-its-kind venture between the Stars and Mavericks:

  • The Hangar - Victory Park (located on AT&T Plaza in Victory Park, open seven days a week from 10 a.m. to 5 p.m.): All of your favorite team branded merchandise and collectibles, customized jerseys, footwear and outerwear featuring Reebok, adidas, 47 Brand, Peace Love World, Gameday Couture, Yums, Lucchese, Level Wear, New Era, Old Time Hockey and Zephyr

The Hangar - Victory Park is scheduled to open on Tuesday, Sept. 16 and that evening will host a grand opening event on AT&T Plaza from 5 p.m. to 7 p.m., offering a first-look at new Stars and Mavericks merchandise and an exclusive 25% opening night discount for Stars and Mavericks season ticket holders. 

The Stars and Mavericks will also unveil three rebranded retail locations inside American Airlines Center including:

  • The Hangar - Team Store (located on Northwest corner of arena, opens two hours prior to Stars and Mavericks game time): All of your favorite team branded merchandise and collectibles, customized jerseys, footwear and outerwear featuring Reebok, adidas, 47 Brand, Level Wear, Peace Love World, Gameday Couture, Yums, New Era, Old Time Hockey and Zephyr. 
  • The Hangar - Pro Shop (located on East concourse of Platinum Level, opens an hour and a half prior to Stars or Mavericks game time): Specializing in team branded golf apparel for all seasons featuring adidas Golf, Peter Millar, Columbia, PING, Levelwear, Martin Golf, Nike and Travis Mathew.
  • The Hangar - Women's Boutique (located on the West concourse of Platinum Level, opens an hour and a half prior to Stars or Mavericks game time): Featuring the newest women's wear and children's apparel from 5th and Ocean, Outerstuff, Peace Love World, Cuce, Lucchese, Gameday Couture, Klutch, GIII and Rinky Apparel.

In addition to these retail locations, the Stars and Mavericks will have retail locations on Terrace Level and additional kiosks throughout American Airlines Center for fans to purchase merchandise.

The Dallas Stars 2014-15 pre-season begins Sept. 22 vs. St. Louis Blues at American Airlines Center, and the regular season opens on home ice against the Chicago Blackhawks on Oct. 9. For more information or to purchase tickets, please call 214-GO-STARS or visit DallasStars.com.
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