Dallas Stars President and CEO Jim Lites and Comerica's Executive Vice President and Chief Marketing Officer Jim Weber announced today a new expanded partnership between the Dallas Stars and Comerica. The Dallas-based financial services company will continue to be a "Proud Banking Partner of the Dallas Stars" while increasing brand exposure through signage, print and media.
"Growing relationships with our current partners is an important aspect of our business model," Lites said. "Our new and expanded partnership with our friends at Comerica is a testament to the increasing value that the Dallas Stars can provide businesses. We are thrilled to continue working with a partner like Comerica that shares our same belief of the importance and value of building positive relationships with its customers."
The multi-year deal with Comerica includes a newly created fixed sign (50 feet x 6 feet) located just below the press box visible for all American Airlines Center games and events. The bank will be showcased in advertisements on Stars broadcasts along with virtual signage, and will sponsor the team and player statistic pages on DallasStars.com.
"As the largest U.S. commercial bank headquartered in Texas, we are excited to embark on a multifaceted partnership with the new Dallas Stars Hockey Club," said Weber. "This partnership represents a unique opportunity for Comerica to leverage our strong local presence and national footprint, as well as strengthen brand awareness and affinity, while building enduring business relationships with Stars and NHL fans."
Additionally, Comerica will sponsor two of the most successful youth initiatives of the Dallas Stars Foundation. Comerica will support Fitness Stars, a physical education program aimed at fighting childhood obesity through hockey-based fitness challenges; and Little Rookies, designed by Mike Modano, a program that allows children the opportunity to try hockey for free.About Comerica Bank
Comerica Bank is the commercial banking subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. To find us on Facebook, please visit www.facebook/ComericaCares
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