Stars, AAA announce new partnership beginning this season

FRISCO, Texas -- Dallas Stars PresidentBrad Alberts and AAA Texas Vice President, General Manager Kent Livesayannounced a new partnership beginning this season.
"The Dallas Stars are pleased to welcome AAA Texas to the Stars family," Alberts said. "We have designed a customized partnership package that showcases the value that AAA Texas places on showing appreciation for their valued members as well as their employees."

As part of the new partnership, AAA Texas will receive static dasherboard advertisements on the ice rink at American Airlines Center along with virtual signage on Dallas Stars broadcasts on FOX Sports Southwest for both home and away games.
"AAA Texas is excited to partner with the Dallas Stars, which provides a great opportunity for AAA Texas to not only deepen our relationship with our current members through special offers and promotions, but also engage hockey fans to showcase AAA's wide range of products and services" said Livesay.
AAA Texas will host a Member Appreciation Night on March 7 vs. the Colorado Avalanche, which will allow AAA members access to discounted Stars tickets for the evening and the chance to participate in other special events during the game. AAA Texas will also hold an Employee Engagement Night in February to recognize the organization's standout talent.
The Stars will provide a season-long discount for AAA members at The Hangar Team Store, located at American Airlines Center and Victory Plaza, as well as discounted ticket prices for select home games.