SAN JOSE, CA - The San Jose Sharks (@SanJoseSharks) of the National Hockey League (@NHL) are proud to announce a new partnership with Verve Beverage Company making Verve Energy Drink the official energy drink of the San Jose Sharks.
This multi-year, exclusive partnership includes digital signage throughout SAP Center at San Jose as well as renaming of the SAP Center's concourse bar as the "Verve Ice Bar" which will prominently feature Verve brand integration. Additionally, Verve Energy Drink will be made available at SAP Center events including San Jose Sharks home games.
"The Sharks are excited to make Verve Energy Drink the official energy drink of the San Jose Sharks," said John Tortora, President of the San Jose Sharks. "Verve Beverage Company is an excellent partner for the Verve Ice Bar. We look forward to making Verve Energy Drink available to our fans during Sharks games and events at SAP Center and growing this partnership in the coming years."
Additionally, Verve Beverage Company will sponsor the South Rink at Solar4America Ice at San Jose, the official practice rink of the San Jose Sharks. Solar4America Ice at San Jose is the largest public rink facility west of the Mississippi, currently operating four NHL-sized rinks. The nearly 170,000 square-feet facility accommodates ice hockey, figure skating, broomball, curling, speed skating, and ice dancing.
"Verve is committed to expanding our brand with leading partners such as the San Jose Sharks in order to drive greater consumer product awareness in local Northern California retail and beyond," said Christian Jewkes, VP of Marketing for Verve Beverage Company. "Our goal has always been to drive sales through marketing initiatives that are deep rooted in local communities, which will ultimately enhance the long term growth of our brand. We choose to align our brand with partners who are concerned about healthy lifestyles of local people. Sharks team members, fans and management care about its youth as well as the parents that support them. Verve chooses to get behind any partner that wants to instill positive lifestyle change including the importance of nutrition and exercise and for that we choose to support the San Jose Sharks."