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Sharks To Hold "Hockey For Huggies" Diaper Drive

by San Jose Sharks Staff / San Jose Sharks
San Jose (February 4, 2011) ─ The San Jose Sharks will be doing their part in a month-long “Hockey for Huggies” campaign to collect diapers and donations for families in need on Thurs., Feb. 17 at HP Pavilion. “Hockey for Huggies” is a partnership between Kimberly-Clark’s Huggies Brand and the NHL to help raise awareness about the struggles that many mothers in North America have providing their babies with diapers and to work towards a solution.


The Sharks will be collecting diapers at their home game against the Washington Capitals on Feb. 17 to benefit “Help a Mother Out”, an organization that distributes diapers to local families in need. Fans are encouraged to bring unopened packages of diapers to the game or make a cash donation in exchange for a chance to win prizes. The drive will begin when doors open at 6:15 pm and will continue during the game. In addition to the diaper drive at HP Pavilion, fans can also text the name of their favorite NHL team (Sharks) to 501501 to donate $5 and help diaper babies in their community.

San Jose Sharks center Joe Pavelski is the Sharks spokesman for this cause and filmed a video PSA to help bring local attention to the critical issue of diaper need. The PSA can be found at www.sjsharks.com.

Huggies launched Every Little Bottom as an ongoing effort to help the one in three American mothers who struggle to provide diapers for their babies. In 2010 the program generated 22.5 million diapers through local diaper drives, events and product donations.

As a complement to Every Little Bottom, the NHL and Huggies have partnered to create Hockey for Huggies. During the month of February, all 30 NHL member clubs will host a Hockey for Huggies night in their arena to collect diapers and donations benefitting local babies in need.

“We’re eager to reach hockey fans with the critical message of diaper need in a continued effort to spread the word and help as many families as we can,” said Bob Thibault, president of Kimberly-Clark infant, baby and childcare brands. “From the beginning, Huggies Every Little Bottom has worked collaboratively with many valuable national partners to encourage local community involvement, and we hope to continue to make an impact locally through this NHL partnership.”

For a calendar of all Hockey for Huggies diaper drive nights or to donate online, visit NHL Auctions and NHL.com/huggies. All diapers and proceeds generated will be donated to a local social service agency within each NHL team’s community, who will efficiently distribute diapers to those in need. To learn more about community events or ways to help, visit EveryLittleBottom.com.

“The number of families across North America who are struggling to provide diapers for their babies is staggering,” said Keith Wachtel, NHL Senior Vice President, Integrated Sales. “What Huggies has created with Every Little Bottom is truly inspiring, and the NHL and its member Clubs are proud to develop this unique and compelling platform that will support this worthwhile cause.”

About Huggies® Every Little Bottom
Huggies® Every Little Bottom has a single mission – to help get diapers to babies in need in the U.S. and Canada. The program was developed in response to a groundbreaking new study commissioned by Kimberly-Clark that revealed the critical issue of diaper need. Diaper need is the struggle to provide babies with diapers. Today, 1 in 3 American and 1 in 5 Canadian mothers struggle with diaper need, and have had to cut back on basics – food, utilities such as heat or electricity, or even childcare – in order to provide enough diapers for their babies. With the support of partner organizations, grassroots efforts and moms across the country, the program will build awareness of the issue and work to create a long-term solution.

About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.Kimberly-Clark.com.

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

The Huggies® Every Little Bottom thought-leadership study was conducted by Abt SRBI in collaboration with Dr. Cybele Raver, the director of New York University’s Institute of Human Development and Social Change, and Dr. Nicole Letourneau, Canada Research Chair in Healthy Child Development and Professor at the University of New Brunswick.

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