Twenty NHL players – including San Jose Sharks All-Star center and reigning League MVP Joe Thornton
– are featured in the NHL’s latest “Just Like Me And You” TV spots. Two 30-second promos, set to debut during next Sunday’s NHL on NBC game broadcasts and in the upcoming days on VERSUS, TSN and local affiliates, offer a humorous look at NHL players going about their daily activities just like “me and you,” with a caveat that they are also really good at hockey.
In the “NHL Road Trip“ ad, NHL players revert back to their mischievous youth travel hockey days.
Thornton is seen raiding a maid’s cart of complimentary chocolates while Washington Capitals star Alexander Ovechkin orders enough room service for an entire team and has it delivered to Pittsburgh Penguins star Sidney Crosby’s room.
Rangers forward Brendan Shanahan and Montreal Canadiens defenseman Sheldon Souray throw water balloons off their hotel balcony, goaltenders Roberto Luongo of the Vancouver Canucks and Ryan Miller of the Buffalo Sabres pester a sleeping Marty Turco of the Dallas Stars and brothers Eric Staal of the Carolina Hurricanes and Jordan Staal of the Penguins have a pillow fight.
Calgary Flames defenseman Dion Phaneuf, Chicago Blackhawks forward Martin Havlat
, Ottawa Senators forward Patrick Eaves and Boston Bruins forward Phil Kessel race luggage carts on a hotel floor.
An extended version developed for the internet includes scenes with forwards Justin Williams of the Carolina Hurricanes, Martin St. Louis of the Tampa Bay Lightning, Dany Heatley of the Ottawa Senators and Brian Rolston of the Minnesota Wild playing floor hockey in a hotel room. The players filmed the ad, which was written, produced and directed by NHL Productions, during the NHL All-Star Celebration in Dallas.
TheTV spot is part of an ongoing TV advertising campaign entitled “Just Like Me And You.” Other spots have featured Ovechkin and Capitals team owner Ted Leonsis, Thornton and Lightning forwards Vincent Lecavalier and Brad Richards.
Click here to watch Sharks All-Star center Joe Thornton in the NHL's "Just Like Me and You" ad campaign.