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Sharks, NHL Join Rock and Wrap It Up!

by San Jose Sharks Staff / San Jose Sharks
A landmark study released earlier this year from Feeding America, the nation’s largest domestic hunger-relief organization, reported nationwide that more than 37 million people - one in eight Americans - receive food each year from food banks. These findings represent a staggering 46 percent increase on a national level since the organizations previously released study in 2006.

For the 2010-11 season, the National Hockey League is partnering with Rock and Wrap It Up! to help fight against hunger across the United States and Canada. All 30 of the League’s Member Clubs are working with Rock and Wrap It Up! to donate all prepared but unsold concession food on game nights to local shelters and places of need.

To participate in the program, the Sharks have united with Martha’s Kitchen, a local non-profit organization whose mission for the past 30 years has been to “feed the hungry with dignity, no questions asked, no judgment made.” The partnerships began on September 25 following the first preseason game of the 2010-11 season and is scheduled to run indefinitely.

After every event at HP Pavilion (not just the Sharks games), the ARAMARK staff packs up all of the unused concession items and refrigerates them for Martha's Kitchen. This can total between 150- 200 pounds of leftover hot dogs, sausages, hamburgers, pretzels and popcorn. Then on Mondays and Fridays, Martha's Kitchen picks up the items and uses them for their meal service.

“After proper hot and cold holding temperatures are verified and documented, the items are removed from the concession stands and placed in refrigerated storage until the scheduled pickup,” explained John Heberden, General Manager of ARAMARK at HP Pavilion.

About Martha’s Kitchen

Founded in 1981, Martha’s Kitchen serves hot meals onsite to local individuals and families in need. It also sends out 160,000 hot and cold meals annually to a dozen other non-profit organizations in Santa Clara County as far south as Gilroy. Before the end of 2010, Martha’s Kitchen will serve its 2,000,000th meal since it has grown to an annual production of 200,000 meals.

About Rock and Wrap It Up!
Rock and Wrap It Up! is a global think tank working to reduce poverty. Using greening tactics, we recover food and other assets to be given to agencies fighting poverty, increasing their operating budgets. This allows the agencies to hire more services such as tutors, social workers, job placement counselors and mental health counselors to attack the root cause of poverty. Rock and Wrap It Up! recovers food and other assets in Sports, Music, Schools, Film, T.V. and Hotels. Rock and Wrap It Up! helped to write and implement the Federal Food Donation Act of 2008 which encourages all federal buildings to feed the hungry and keep food out of landfills.

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