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Sharks Neda Tabatabaie Named A Sports Business Journal Game Changer

Vice President of Business Intelligence One of 40 Women in Sports Business Selected for Class of 2019

by San Jose Sharks @sanjosesharks / sjsharks.com

SAN JOSE, CA  - Neda Tabatabaie, Vice President, Business Intelligence for the San Jose Sharks (@SanJoseSharks), has been selected by the Sports Business Journal as a member of its Game Changers Class of 2019. In total, 40 women in senior leadership roles across sports business have been selected for this prestigious honor and will be recognized next month in New York City as part of Sports Business Journal's Game Changers: Women in Sports Business conference. Additionally, they will be featured in the September 16 issue of Sports Business Journal. For a complete list of honorees, click here.

This past April, Tabatabaie was honored by the Silicon Valley Business Journal as one of its Women of Influence for 2019. The award honored and celebrated the 100 most influential women in Silicon Valley as selected from the private, public, and nonprofit sectors. She, as well as the other honorees, was recognized at an awards ceremony held at the Fairmont Hotel in Downtown San Jose.

In her fifth season with the Sharks, Tabatabaie, an Iranian-born Canadian, is responsible for developing, implementing, and guiding the overall business strategy initiatives for the organization using data and analytics. Her work has helped the organization better identify and understand the ever-changing needs of its fan base and customers.  

Under her guidance, the organization has introduced new technology to support the Sharks sales team, allowing team members to provide better customer service to fans. Additionally, she has been instrumental in establishing an enhanced dynamic pricing system utilized by the team. Her work has led to the rescaling and adjustment of pricing in the SAP Center bowl, enabling the Sharks to offer a wider variety of price points to appeal to more fans with diverse budgets.

Supporting and contributing to the growth and development of women in the workplace, primarily in the sports industry, is something in which Tabatabaie is extremely passionate. As such, she initiated the Sharks Women's Network, a group for female employees at Sharks Sports & Entertainment to network and support each other's professional development. On March 28, 2019, Tabatabaie initiated the first ever "Women of Teal" night at SAP Center, a night to celebrate and recognize women's leadership in the workplace. The evening offered an opportunity for networking as well as a panel discussion featuring several top female executives in Silicon Valley. All event attendees were invited to watch the Sharks take on the Chicago Blackhawks immediately afterward.

In the community, Neda actively serves as a board member for several local non-profit organizations including the Sharks Foundation (@SharksCare), WiST (Women in Sports Tech), and the San Jose Downtown Association and serves as a mentor, with Sports Tech Tokyo.  

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